Threads May Be Looking to Change How Hashtags Work in the App
This is interesting in the broader context of the hashtag usage debate among social media creators that’s happening right now. Over the past few months, Instagram chief Adam Mosseri has been reiterating to all who’ll listen that hashtags don’t increase post reach in the app. Mosseri has also noted that hashtags can help to align […]
No, You Can’t Opt Out of Meta Using Your Posts for AI Training
Okay, this is probably not news to the majority of people who have some understanding of how social media works (that likely means you, good SMT readers). But this: This doesn’t mean jack. And tennis star Rafael Nadal isn’t the only one posting these types of “opt out” posts, trying to stop Meta from using […]
Instagram’s Experimenting with Virtual Pets for Stories
Okay, this sounds a little weird, and a little engagement bait-y. But I can also absolutely see people getting into it. A few months back, reverse engineer extraordinaire Alessandro Paluzzi shared this image of an in-development Instagram sticker called “Pals”. As you can see, the Pals sticker has an outline of a dog, and assuming […]
Pinterest Launches Promotional Campaign to Highlight Discovery
Pinterest has launched another new promotional campaign as it seeks to boost awareness among potential ad partners, this time by highlighting the benefits of the platform in connecting users with a wide variety of interests. Pinterest says that its new campaign aims to highlight “how the platform turns the journey of self-discovery into a true […]
Meta Previews Business Messaging Updates at ‘Conversations’ Conference
Meta is hosting its third annual Conversations conference in Sao Paulo today, where it’s announced a range of new messaging tools to make it easier for businesses to connect with customers via chat. Which is important, because over the past few years, more and more interactions have shifted to messaging apps, as people step back […]
Snap Shares Insight Into the Effectiveness of AR for Brand Promotion
Augmented reality activations can significantly boost attention, and with simplified A.R. creation, more brands now have the opportunity to tap into A.R. to maximize their brand messaging. But just how much can A.R. enhance your promotions, and drive more consumer engagement? That’s what Snapchat sought to find out with its latest study, working with Omnicom […]
Instagram Experiments With Audience Feedback for Unpublished Reels Clips
Instagram’s trying out some new options to enable creators to get feedback on their Reels clips before they post them to the public, with the capacity to share draft Reels with friends, and a means to test your Reels concepts with a smaller audience. First off, on trial Reels, some IG users are now being […]
X Adds Option To Filter Searches by Verified Accounts Only
I’m not sure how valuable this is, or will be moving forward, but X has rolled out a new search filter that’ll enable you to refine your results to posts from Verified profiles only in the app. As you can see in this example, posted by X engineer @iuliabaltoi, you can now use the “Verified […]
WhatsApp Channels Is Now up to 500 Million Users
In amongst the various announcements and updates at Meta’s “Conversations” business messaging conference in Sao Paulo today, there was one particular usage note that stood out. WhatsApp Channels, the one-way broadcast messaging option, which enables users to sign-up to topic-based groups to keep up to date on the latest info, is now up to 500 […]
WhatsApp Channels is Now Up to 500 Million Users
In amongst the various announcements and updates at Meta’s “Conversations” business messaging conference in Sao Paulo today, there was one particular usage note that stood out. WhatsApp Channels, the one-way broadcast messaging option, which enables users to sign-up to topic-based groups to keep up to date on the latest info, is now up to 500 […]