X Adds Khloe Kardashian to its Original Video Creator Slate
X has added another big name to its evolving video content slate, with a Kardashian coming on board in an exclusive content deal. No, not Kim or Kylie, but Khloé Kardashian has signed an agreement with X to create a new, 26-part “video podcast” on the platform. I’m so excited to share that I’m launching […]
TikTok Launches New Image Sharing App Called ‘Whee’
TikTok’s trying out yet another app as it seeks to expand engagement opportunities, and tap into broader usage trends. TikTok’s latest app experiment is something called “Whee”, which is an Instagram-like feed of images, designed to only be shared with friends. As explained by TikTok: “Whee is a new social app created to keep you […]
TikTok Announces New Taylor Swift In-App Experience
Now that TikTok is allowed to use Universal Music artists again, it’s looking to highlight arguably the biggest recording artist of the moment in a new, dedicated in-app experience. That’s right, Taylor Swift, who’s currently on her biggest-ever world tour, is getting specific focus on TikTok with a new “Eras Tour Experience”. As per TikTok: […]
TikTok Expands ‘Out of Phone’ Campaigns with UGC
TikTok’s looking to help brands expand their promotions off the platform, with a new element of its “Out of Phone” offering that’ll enable brands to use TikTok creator content on billboards, within in-store displays, cinema promos, and more. Today, TikTok’s launching a new “Out of Phone: Branded Mission”, which will combine TikTok’s interactive “Branded Mission” […]
Snap Unveils Generative AI Assistance for AR Creation
Snapchat’s adding some new generative A.I. elements to its Lens creation tools, which could be a big step towards democratizing AR creation, and facilitating all new types of experiences in digital environments. First off, Snap’s got a new generative A.I. Lens tool that can digitally transport you into any scene you describe. Yeah, it looks […]
Threads Launches API To Facilitate Broader Posting and Analytics Options
Will this spark the beginning of a new explosion in Threads posts? Today, Meta has announced that the Threads A.P.I. is now available to all developers, which will enable creators and publishers to schedule posts, manage replies, and more via third party apps. As per Meta: “People can now publish posts via the A.P.I., fetch […]
Meta Provides AI Options To Help Brands Engage With Customers via DM
Meta’s announced some new A.I.-based advertising options for Messenger, which it hopes will help brands tap into the rising use of private messages, as opposed to social platform posting, in order to boost active engagement. First off, Meta’s testing out a new A.I. Q and A feature, based on the most popular questions that businesses […]
Can Elon Musk Turn X Into a Key Financial Platform?
Could you see yourself relying on X for your all of your financial needs? This remains the core vision of Elon Musk’s X project, the fundamental element that has powered his dreams for what Twitter could become, now that it’s moving into the next stage of its existence. In fact, Musk has held onto this […]
Instagram Adds Live Streams for Close Friends Only
Instagram’s looking to double-down on more intimate group chats in the app, with the addition of Close Friends on Instagram Live, which will enable users to live with up to three other people in a private video session. Well, private in that it will only be viewable by those on your Close Friends list. As […]
Instagram Adds Music for Carousel Posts With Video
Instagram’s keen to provide more ways for users to engage with music in the app, this time via the addition of music in carousel posts that include video clips. As you can see in this example, now, you can add music tracks to accompany your carousel updates, even if they include a video frame. To […]