TikTok Expands ‘Out of Phone’ Campaigns with UGC
TikTok’s looking to help brands expand their promotions off the platform, with a new element of its “Out of Phone” offering that’ll enable brands to use TikTok creator content on billboards, within in-store displays, cinema promos, and more. Today, TikTok’s launching a new “Out of Phone: Branded Mission”, which will combine TikTok’s interactive “Branded Mission” […]
TikTok Announces New Taylor Swift In-App Experience
Now that TikTok is allowed to use Universal Music artists again, it’s looking to highlight arguably the biggest recording artist of the moment in a new, dedicated in-app experience. That’s right, Taylor Swift, who’s currently on her biggest-ever world tour, is getting specific focus on TikTok with a new “Eras Tour Experience.” As per TikTok: […]
TikTok Launches New Image Sharing App Called Whee
TikTok’s trying out yet another app as it seeks to expand engagement opportunities, and tap into broader usage trends. TikTok’s latest app experiment is something called Whee, which is an Instagram-like feed of images, designed to only be shared with friends. As explained by TikTok: “Whee is a new social app created to keep you […]
X Adds Khloe Kardashian to Its Original Video Creator Slate
X has added another big name to its evolving video content slate, with a Kardashian coming on board in an exclusive content deal. No, not Kim or Kylie, but Khloé Kardashian has signed an agreement with X to create a new, 26-part “video podcast” on the platform. I’m so excited to share that I’m launching […]
YouTube Enables Editing of Longer Videos
YouTube will now enable creators to edit super long videos, which was previously not an option due to system capacity constraints, while it’s also improving its comment moderation and removal processes within YouTube Studio. First off, on long video edits. YouTube says that creators will now be able to edit videos that are more than […]
New York Seeks to Ban Algorithmic Feeds for Teens
Amid ongoing concerns around the harms caused by social media, especially to young children, various U.S. states are now implementing their own laws and regulations designed to curb such wherever they can. But the various approaches underline the broader challenge in policing social media misuse, and protecting kids online. New York is the latest state […]
X Adds Khloe Kardashian to its Original Video Creator Slate
X has added another big name to its evolving video content slate, with a Kardashian coming on board in an exclusive content deal. No, not Kim or Kylie, but Khloé Kardashian has signed an agreement with X to create a new, 26-part “video podcast” on the platform. I’m so excited to share that I’m launching […]
New York Seeks to Ban Algorithmic Feeds for Teens
Amid ongoing concerns around the harms caused by social media, especially to young children, various U.S. states are now implementing their own laws and regulations designed to curb such wherever they can. But the various approaches underline the broader challenge in policing social media misuse, and protecting kids online. New York is the latest state […]
YouTube Enables Editing of Longer Videos, Adds New Comment Management Options
YouTube will now enable creators to edit super long videos, which was previously not an option due to system capacity constraints, while it’s also improving its comment moderation and removal processes within YouTube Studio. First off, on long video edits. YouTube says that creators will now be able to edit videos that are more than […]
Reddit Shares Insight into Evolving Discovery Trends
Over the past few years, Reddit has become an important platform for discovery, due to its capacity to provide real insight from real people, via Reddit’s highly engaged subject matter communities. And this week, Reddit has shared new insight into just how influential it has become as a discovery tool, via a new survey report, […]