When Was the Last Time That You Updated Your LinkedIn Profile Image? [Survey]
“You don’t look like your LinkedIn photo” Have you ever been hit with this devastating realization, that the sands of time have passed faster than you felt, and now, you’re looking significantly different to what you once did? You’re not alone. I personally am not a fan of photos, and generally just stick to the […]
YouTube Tests New Generative AI Elements, Including its Own In-Stream Chatbot
YouTube’s taking its next steps into generative AI, with a new test of topic summaries for comments, providing an alternative means to engage with viewers on different subjects, as well as its own conversational AI tool, which will enable you to ask questions about the videos that you watch. First off, on comment summaries, in […]
Meta Adds New Tools to Provide More Opportunity for Creators in the Coming Holiday Period
With the holiday season fast approaching, which will see more people turning to their devices for entertainment, Meta’s looking to help creators capitalize on the opportunity, by providing new incentives within its creator offerings, including an expansion of digital gifts, new ways to promote your account, a holiday bonus program, and more. First off, on […]
The Marketer’s Nightmare: Managing Social Media Assets in the Era of TikTok
The social media landscape has grown increasingly fragmented. Designers and marketers face an intimidating task today, managing assets across numerous social media platforms. Each platform demands distinct asset sizes, formats and messages targeting different user personas. This phenomenon has burdened marketing teams with an enormous workload, often leaving them overwhelmed by asset preparation alone. William […]
Elon Musk Launches New ‘Grok’ AI Chatbot to Compete with ChatGPT
Elon Musk’s X is officially entering the generative AI race, with xAI’s first chatbot, named “Grok” now in limited testing, with a view to a wider launch in the near future among X Premium+ subscribers. X announced its X Premum+ tier last week, which, for $16 a month, gives you access to all of the […]
Marketing vs Branding: The Key Differences You Need to Understand [Infographic]
Are you trying to understand the difference between marketing and branding? Want to learn how to apply each correctly to your business operations? The team from Media Update provide some key poiinters in this infographic. They break things down as follows: Focus and Purpose Timespan Strategy vs. Identity Metrics and Measurement Communication vs. Relationship Check […]
A 7-Step Guide to a More Effective Content Strategy [Infographic]
Looking to map out a more effective content strategy in 2024? This will help. The team from SEMRush have put together an overview of the key elements of a responsive content strategy, aligned with specific business goals, and including the key metrics that you need to track to refine and improve performance. There are some […]
X is Reportedly Looking to Charge $50k for Dormant Handles in the App
Look, I get that X needs to expand its income streams, and I understand the logic behind charging for different elements, in the hopes of both combating bot peddlers and bringing in more money. But some of the price points that Elon and Co. have come up with are… well, they’re at the higher end, […]
Reddit Publishes New Playbook for Gaming Advertisers
Reddit has published a new playbook for gaming advertisers, which aims to highlight the unique value of the platform for reaching active gaming communities. And while Reddit may not be the first social app that springs to mind when considering your outreach, there are some interesting usage and engagement stats, and examples, included in the […]
Meta Adds New Tools for Reels Creators, Including A/B Testing, Reach-Based Incentives and More
Meta’s adding a range of new tools and upgrades to help creators glean more insight into the content performance, and optimize their approach. And as Meta looks to lure more creators, especially for Reels content, some of these could be particularly appealing, with Meta even offering increased reach and exposure as a reward for posting. […]