Musk Tells Advertisers to ‘Go F— Yourself,’ Calls X Boycott ‘Blackmail’
It seems that Elon Musk would sooner burn the platform formerly known as Twitter to the ground than change his ways, as he’s once again demonstrated how he just cannot seem to get out of his own way as he goes about rebuilding the app. As a quick recap of the current X ads situation: […]
YouTube Adds New Analytics Cards, Simplifies Its ‘Product Drops’ Feature
YouTube’s making some updates to its Product Drops feature within live streams, while it’s also adding some new analytics cards, and testing a new format for its TV app. First off, on Product Drops. YouTube’s changing the requirements for Product Drops in live streams so that more creators will be able to include drops to […]
YouTube Adds New Analytics Cards, Simplifies its ‘Product Drops’ Feature
YouTube’s making some updates to its Product Drops feature within live streams, while it’s also adding some new analytics cards, and testing a new format for its TV app. First off, on Product Drops. YouTube’s changing the requirements for Product Drops in live streams so that more creators will be able to include drops to […]
Musk Tells Advertisers to ‘Go F— Yourself’ if They Don’t Agree With His Comments
It seems that Elon Musk would sooner burn the platform formerly known as Twitter to the ground than change his ways, as he’s once again demonstrated how he just cannot seem to get out of his own way as he goes about re-building the app. As a quick recap of the current X ads situation: […]
Reddit Unveils Branding Refresh, Including an Updated ‘Snoo’ Character
After years of the same, recognizable orange logo, Reddit has unveiled a new brand refresh, which gives its well-known “Snoo” character a more stylized look. As you can see, Snoo now has more depth and a more three-dimensional look (including opposable thumbs), while the Reddit logo font has also been updated for the next generation […]
Pinterest Expands Direct Links to More Ad Campaign Types
Pinterest has announced an expansion of its direct linking options, which will provide more opportunities for brands to drive more focused, direct traffic from their Pins and Pin ads. Pinterest first announced deeplinking back in July, and enhanced direct links in September, providing more ways for brands to direct users to a specific page in […]
Pinterest Launches Live Test of New Body Type Search Filters
After announcing its new, AI-based body-type matching option back in September, Pinterest is now rolling out a live test of the option, which will enable Pinners to find more images and examples that align more specifically with their body shape. As you can see in this example, Pinterest’s body type search filter will provide a […]
Meta Publishes New Guide on How to Maximize Post-Holiday Promotions
I don’t know about the increasing references to “Q5” by platform marketing teams, which is supposedly the period between late December and mid-January, providing a final opportunity to drive sales activity. Though I guess it does give some definition to the post-Christmas push. And with social platforms trying to eek out every ad dollar they […]
Meta Outlines Key Areas of Focus in Election Safety Ahead of Coming Polls
With elections being held in several nations in 2024, Meta has reiterated its approach to tackling electoral misinformation, and how it’s looking to combat new elements, like generative AI, in regards to how it can be used to mislead voters. Meta’s President of Global Affairs Nick Clegg, a former UK Minister himself, has provided an […]
Reddit Adds New ‘Creative’ Certification to Its Ads Formula Marketing Education Platform
Reddit has added another certification course to its Reddit Ads Formula marketing education platform, with participants now able to secure a “Creative” certification to further demonstrate their Reddit ads knowledge. Originally launched last June, Reddit’s Ads Formula platform provides a simple, step-by-step overview of Reddit’s various ad tools and options, which can be a great […]