TikTok Shares Key Tips for Advertisers in ‘What’s Next’ Trend Report

Looking to tap into TikTok for your marketing in 2023? This will help. Today, TikTok has published its annual “What’s Next” prediction report, which provides insights into key trends of note for marketers, based on platform usage behaviors, user surveys, and internal research. You can download the full, 41-page “What’s Next” report here (with email […]
TikTok Highlights Its Top Content Trends of the Year

Can you remember all the key TikTok trends of 2023? There were a lot, as explained by TikTok: “2023 on TikTok was the year we embraced the culinary delicacies known as girl dinners, shared know-before-you-go tips from the biggest concert tours of the year, asked ourselves “what can’t we make with cottage cheese?” and couldn’t stop thinking about […]
Meta Adds More Generative AI Elements, Including Post Prompts and Image Creation In-Stream

Meta’s announced a heap of new generative AI features for the holidays, including in-stream visual creation options, AI post prompts, expanded availability of its virtual characters, and more. First off, Meta’s making its “Imagine” text-to-image tool available in its own app, giving people another way to generate visuals using Meta’s evolving systems. Imagine has been […]
LinkedIn Rolls Out New Updates for Newsletters, Including Improved Creation and Customization Tools

LinkedIn Newsletters have seen a significant rise this year, with newsletter readership tripling year-over-year, and now exceeding more than 500 million total subscriptions in the app. It could be a valuable consideration for your 2023 strategy, and today, LinkedIn has announced some new updates to its newsletter tools to help in your creation process. First […]
LinkedIn Launches ‘Guide to Creating’ To Provide More Tips for Members

This is interesting. This week, LinkedIn has changed the name of its “Linkedin for Creators” profile to “LinkedIn Guide to Creating”, as it refocuses its efforts on guiding creators within the app. As explained by LinkedIn: “We’ve been actively listening to your feedback and are evolving to better meet your needs. This community’s fantastic insights […]
YouTube Highlights Its Top Trends, Topics and Creators of 2023

YouTube has published its annual trend wrap-up, highlighting all the key trends, based on user engagement and search behaviors, from throughout the year. And most of them you probably recognize, either via your own engagement or subconscious exposure. As per YouTube: “2023’s Trending Topics in the U.S. reflect fandom’s increasingly important role in transforming cultural […]
Meta Launches Roll-Out of End-To-End Encryption by Default on Messenger

After almost five years of work, which has included various regulatory challenges, Meta has finally moved to the next stage of its roll-out of end-to-end (E2E) encryption as the default in Messenger. The update, Meta says, has required a ground-up re-build of the app, with stronger privacy at the core, which will provide more assurance […]
Meta Launches Roll-Out of End-to-End Encyption by Default on Messenger

After almost five years of work, which has included various regulatory challenges, Meta has finally moved to the next stage of its roll-out of end-to-end (E2E) encryption as the default in Messenger. The update, Meta says, has required a ground-up re-build of the app, with stronger privacy at the core, which will provide more assurance […]
YouTube Highlights its Top Trends, Topics and Creators of 2023

YouTube has published its annual trend wrap-up, highlighting all the key trends, based on user engagement and search behaviors, from throughout the year. And most of them you probably recognize, either via your own engagement or subconscious exposure. As per YouTube: “2023’s Trending Topics in the U.S. reflect fandom’s increasingly important role in transforming cultural […]
Pinterest Shares its 2024 Trend Predictions Based on In-App Engagement Data

Pinterest has published its annual “Pinterest Predicts” trend report, which highlights some of the top rising trends, based on search activity in the app, as well as Pinterest’s own analysis of where things are headed based on such. The report aims to help Pin marketers identify key areas of opportunity, as they go about their […]