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YouTube Announces Third-Party Verification Partnerships for Shorts Ad Placements

YouTube marketers can now access more assurance around their YouTube Shorts campaigns, with both Integral Ad Science (IAS) and Double Verify expanding their brand safety and suitability measurement options to YouTube Shorts inventory, which is another key step towards maximizing the value of Shorts promotions. The option will provide advertisers with more assurance around their […]

WhatsApp Rolls Out Pinned Chats To Maintain Focus on Key Discussion Elements

WhatsApp’s rolling out a new option that will enable you to pin a message or message element within a chat, which will provide a simple way to prioritize certain discussions or reminders within your WhatsApp stream. As you can see in this example, now, when you pin a chat in your WhatsApp stream, it’ll remain […]

Snapchat Announces Annual ‘Recap’ Activation, Shares Top In-App Trends From 2023

Snapchatters will be able to look back on their year that was, with Snap’s annual “Recap” activation going live in the app from tomorrow. Snap’s Recap, available in the “Memories” section of the app, will provide a short video look-back on your Snap content from the year. As per Snap: “The recap process will sort your Snaps […]

Meta Expands Fact Checking Program to Threads

With the 2024 U.S. Presidential Election looming, and various other pending polls around the world, Meta is expanding its fact-checking program to cover Threads content as well, as it continues to see more usage in its Twitter-clone app. As per Meta: “Early next year, our third-party fact-checking partners will be able to review and rate […]

Meta Expands Fact Checking Program to Include Threads Content

With the 2024 U.S. Presidential Election looming, and various other pending polls around the world, Meta is expanding its fact-checking program to cover Threads content as well, as it continues to see more usage in its Twitter-clone app. As per Meta: “Early next year, our third-party fact-checking partners will be able to review and rate […]

YouTube Announces Third Party Verification Partnerships for Shorts Ad Placements

YouTube marketers can now access more assurance around their YouTube Shorts campaigns, with both Integral Ad Science (IAS) and Double Verify expanding their brand safety and suitability measurement options to YouTube Shorts inventory, which is another key step towards maximizing the value of Shorts promotions. The option will provide advertisers with more assurance around their […]

Snapchat Announces Annual ‘Recap’ Activation, Shares Top In-App Trends From 2023

Snapchatters will be able to look back on their year that was, with Snap’s annual “Recap” activation going live in the app from tomorrow. Snap’s Recap, available in the “Memories” section of the app, will provide a short video look-back on your Snap content from the year. As per Snap: “The recap process will sort your Snaps […]

WhatsApp Rolls Out Pinned Chats to Maintain Focus on Key Discussion Elements

WhatsApp’s rolling out a new option that will enable you to pin a message or message element within a chat, which will provide a simple way to prioritize certain discussions or reminders within your WhatsApp stream. As you can see in this example, now, when you pin a chat in your WhatsApp stream, it’ll remain […]

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