Russian Bot Farms Targeting X to Spread Misinformation
Hey, remember when Elon Musk vowed to defeat the bots “or die trying” when he took over at X? If our twitter bid succeeds, we will defeat the spam bots or die trying! — Elon Musk (@elonmusk) April 21, 2022 That was shortly after Musk initiated a court battle with former Twitter management over what […]
X Shares New Usage Stats, Claiming Increases in Users and Engagement
X has shared some new usage stats, as it looks to spark more interest from advertisers moving into the second half of the year. And despite various reports to the contrary, X claims that it is seeing user growth, at least on a monthly basis. According to X’s latest data: 570 million people are now […]
Big Brands Reduce TikTok Ad Spending Ahead of US Removal
With the U.S. TikTok sell-off bill still in place, which could see the app removed from America as of January next year, advertisers are already considering their options, according to new insights. As reported by Adweek, overall TikTok ad spend declined in both April and May, while four of the platform’s biggest spending advertisers have […]
WhatsApp Adds New Safety Measures for Group Chats
WhatsApp’s looking to add more transparency to its group invites, by adding more context as to who’s added you to a group, and what the group is about, before you join. As you can see in this example, WhatsApp’s new group context cards will include a note on who added you to a group, while […]
YouTube Tests “Add Yours” Sticker for Shorts
YouTube’s testing out a new way to encourage participation with Shorts, by copying Instagram’s “Add Yours” sticker, which itself was duplicated from TikTok’s Duet option. Originality is overrated anyway I guess, but then again, the platforms themselves keep telling creators to post original content. YouTube’s own version of the “Add Yours” sticker, currently in limited […]
X Is Considering Free Trials for Premium
X is looking to try out another way to entice more X Premium subscribers, this time via a free trial, letting prospective users try out its add-on features before they pay. Though how exactly it would work is not clear at this stage. New code to support the X Premium free trial was spotted by […]
TikTok Launches New Promotional Campaign With UK Olympic Squads
TikTok has launched a new promotional campaign, in partnership with the UK Olympic team, to highlight how the app helps to support athletes and creators, while also showcasing its connection to the event. The new campaign features a range of UK athletes, and aims to showcase the capacity of TikTok to provide inspiration and connection. […]
TikTok Launches New Program To Attract More UK Merchants
TikTok’s trying out another way to get UK businesses to sell their products in the app, this time via a new “£1 Million Club” initiative, which aims to help UK retailers reach £1 million ($US1.28m) in revenue via the app The program will offer “special incentives” and support offerings designed to help UK retailers specifically […]
Facebook Tests ‘Clear Mode’ for Uncluttered Reels Viewing
After testing it out with IG Reels, Facebook is also now trying out a new “Clear Mode” for uncluttered Reels viewing in the app. As you can see in these screenshots, shared by app researcher Radu Oncescu, Facebook is experimenting with a new option that would enable users to hide the description and UI buttons […]
5 Social Media Marketing KPIs to Track [Infographic]
Looking to better track and quantify your social media marketing efforts? This will help. The team from Media Update have put together a simple overview of key social media marketing KPIs, including which elements you need to track on each, and how you can use them to measure your performance. And while most of you […]