Apple’s 30% Fee for Facebook and IG Ads Expands to More Regions
Here’s an important PSA for Facebook and Instagram advertisers: From next week, when you purchase ads via an iOS device, you’re going to have to pay an extra 30% fee that goes direct to Apple, unless you purchase via facebook.com or instagram.com on desktop instead. The change was first rolled out to U.S. advertisers back […]
Apple’s 30% Fee for Facebook and IG Ads Expands to More Regions
Here’s an important P.S.A. for Facebook and Instagram advertisers: From next week, when you purchase ads via an iOS device, you’re going to have to pay an extra 30% fee that goes direct to Apple, unless you purchase via facebook.com or instagram.com on desktop instead. The change was first rolled out to U.S. advertisers back […]
YouTube Shares Insight Into the Value of Fandom in the App
VidCon is being held this week, and YouTube has published a new “Fandom” trends report to coincide with the event, and highlight to creators the importance of building community in the app. The 10-page overview includes a heap of insights into the rising value of fandom, and the community ties that are formed around niche […]
Meta’s Oversight Board Received 400k Appeals in 2023
Meta’s Oversight Board has always been an experiment, an example of how external, independent oversight of social platform moderation decisions could provide a more equitable way forward for social media apps. Yet, four years on, it doesn’t seem like anybody else is going to take up the cause, despite the Oversight Board influencing various Meta […]
YouTube Tests Picture-in-Picture Viewing for Shorts, Channel Mentions in Comments
YouTube’s officially added picture-in-picture viewing for Shorts, providing another way to consume Shorts content, while it’s also testing a new way to mention other users in comments, as well as Shorts downloads for Premium members. First off, on Shorts PiP. Now, YouTube Premium subscribers can minimize the Shorts viewing window, so that they can undertake […]
TikTok Launches Big Brand ‘Deal Days’ to Promote In-Stream Shopping
TikTok’s making yet another push on in-app shopping, this time via new “Deals For You Days” in the app in the U.S. TikTok’s Deals For You Days will see big brands share discounts in the app, across a range of trending products, which TikTok’s hoping will get more people browsing and spending in-stream. As per […]
Meta Will Enable Influencers to Create AI Versions of Themselves
It’s been in development for a while, and today, Meta’s launching the first stage of its “AI Studio” platform, which will enable creators on Instagram to build AI versions of themselves that can interact with fans via DM. Meta CEO Mark Zuckerberg made the announcement during an interview with YouTuber Kane Sutter, in which he […]
Meta’s Rolling out Broadcast Channels to Pages With Over 10K Followers
Meta’s expanding access to its Broadcast Channels feature, with all Facebook Pages that have more than 10k followers now able to create their own channel on Facebook and Messenger. Meta first launched Broadcast Channels for Facebook and Messenger in October last year, after seeing success with its initial launch on IG. And now, it’s opening […]
Google Detects 10K Instances of Chinese Influence Activity in Q1
This is probably not an ideal finding for the team at TikTok, as they continue to mount their defense against the proposed U.S. ban. This week, Google has reported that it detected another 10,000 instances of an ongoing China-based influence operation called ‘Dragonbridge’ in the first quarter of this year. Dragonbridge is the most prolific […]
TikTok Appoints Cybersecurity Firms To Assess Its US Data Security
Despite facing a ban in the U.S. due to (among other things) data security concerns, TikTok is pushing ahead with updates to its U.S. user security measures, this time via new partnerships with cybersecurity firms HaystackID and OnDefend to monitor its safety and data protection measures. TikTok says that these new contractors will serve as […]