Reddit Shares New Insights into its Rising Value as a Trusted Chanel for Product Research
Reddit has shared some new insights into how Redditors are using the app to find relevant product recommendations, and how the platform has emerged as a more trusted, valuable complement within the buying journey. Because according to Reddit, other platforms are being overrun with AI-generated and paid endorsements. As per Reddit: “Over half of US […]
TikTok Launches Chromecast Support So More People Can Watch Clips on Their Home TV Set
Many more people will now be able to watch TikTok clips on their home TV screens, with the platform today announcing the capacity to cast your TikTok feed to your TV via Chromecast. You can now watch your favorite TikTok videos on the big screen! Casting from TikTok is now available for devices with Chromecast […]
X Announces New, Exclusive Shows with Former TV Identities
With X now describing itself as a “video first” platform, the Elon Musk-owned app is also looking to make a bigger push into original content, with the platform today announcing new, exclusive content deals with TV identities Don Lemon, Tulsi Gabbard, and Jim Rome. Each will air their own shows in the app: “The Don […]
TikTok Shares Tips on How Brands Can Tap Into the Paris Olympics Conversation
With the 2024 Olympics coming up this July, TikTok has shared some new insights into how marketers can plan for the event, and ensure that they’re maximizing their messaging in alignment with the related celebration. In two new blog posts, TikTok’s ads team has provided a range of tips and notes on Olympic-related trends, which […]
Instagram Implements New Protections for Teen Users
Instagram has announced some new measures to help protect teen users, including expanded content restrictions relating to self-harm, new prompts to revert to more private experiences, and other advanced actions. First off, IG says that it’s taking more action to limit exposure to self-harm related content, based on the negative impacts that it can have […]
X Announces Expanded Partnership with Shopify to Facilitate New Opportunities for Merchants
X has taken another step forward in its “everything app” plan, with the platform announcing a new partnership with Shopify, which will provide more opportunity for Shopify merchants to promote their products in the app. X ????@ShopifyMore to come on this new partnership, enabling all Shopify merchants to reach even more customers by leveraging the […]
TikTok Implements New Restrictions on Hashtag Search in Creative Center
Here’s an update which could impact your TikTok planning. As per The New York Times, TikTok has removed the capacity to search for specific hashtags within its Creative Center tools, which will limit your capability to glean insight into the popularity, or not, of certain tags. TikTok’s Creative Center tools enable you to dig deeper […]
Snapchat Shares Insight Into How Social Platforms Facilitate Connections
While other social platforms look to promote their capacity to amplify content, Snapchat is keen to underline the role that it plays in connecting people, and how it facilitates more close communication and engagement among its 400 million daily active users. To glean more insight into this, Snap recently commissioned the National Opinion Research Center […]
TikTok Splits Marketing Measurement Partners Into Specialty Elements
As we move towards the cookie-less future, which will force marketers to find new ways to track ad performance and response, TikTok’s looking to provide more assistance, via approved marketing partners in more specific areas, who’ll be able to share expert guidance in different measurement elements. Along this line, today, TikTok has announced that it […]
Meta Files Motion To Stop the FTC From Implementing User Data Restrictions
As expected, Meta has filed a new legal action in opposition to the FTC seeking to implement further restrictions on the company’s capacity to utilize user data in ad targeting, specifically relating to teen users. The case stems back to Meta’s 2019 settlement with the FTC, in which the social platform was fined a record […]