Is There a Valuable Use Case for Generative AI in Social Apps?
While social platforms are super keen to tap into the generative AI trend, I’m not sure that they’ve worked out a good way to truly integrate AI tools in order to complement their core use case just yet. Sure, there are some generative AI elements that have sparked trending interest, like image generation tools, and […]
YouTube Says Thumbnail A/B Testing Option Is Coming Soon
This is good news for YouTube creators. Last June, YouTube previewed its coming A/B thumbnail testing option, which will provide another means to help creators optimize their content performance. As demonstrated in the clip, YouTube’s thumbnail testing option will enable creators to upload three thumbnail variations for each video, then run them in a comparative […]
TikTok Outlines Its Election Integrity Measures
TikTok has shared a new update on its election integrity measures, and how it’s preparing to counter the spread of misinformation in its app, which has become a key weapon in more recent polls around the world. As per TikTok: “With more than 2 billion people in over 50 countries expected to go to the […]
Reports Suggest Reddit Will Launch Its IPO in March
After much planning, and establishing new foundations for its business efforts, Reddit is reportedly looking to launch its initial public offering (IPO) in March, marking the next stage for the forum-based social app. As reported by Reuters: “Reddit has drawn up detailed plans to launch its IPO in March, moving forward with a listing it […]
Instagram Launches Nighttime Nudges To Get Teens To Shut It Down for the Night
Building on its latest round of teen safety features, Instagram has today announced new nighttime nudges, which will prompt users to turn their damn phone off when they’re using it late at night. As per Instagram: “Sleep is important, particularly for young people, so we’re launching new nighttime nudges that will show up when teens […]
Zuckerberg Says Meta Is Pushing Hard To Lead the AI Future
While it still remains focused on its longer term metaverse initiative, AI has become a much bigger focus for Meta, with Zuck and Co. looking to latch onto the latest tech trend, which it believes will have a transformative impact on how we interact, in almost every way. With that in mind, Meta will this […]
LinkedIn’s Rolling Out a New Sponsored Post Option To Maximize Content Benefits
LinkedIn’s rolling out a new ad consideration, with sponsored posts coming to all users, providing another way to generate leads from your LinkedIn content. As you can see in this example, now, when a company page posts an article to LinkedIn, admins will have the option to promote it, which will include the capacity to […]
3 Steps for Establishing a Core Marketing Message
As we step into a new year, it’s worth revising and refreshing your marketing plan, and ensuring that you have the right strategy in place to maximize your results. If, indeed, you have a strategy at all. While all the big brands definitely have a concerted, coordinated strategic plan in place, many smaller businesses are […]
LinkedIn’s Rolling Out a New Sponsored Post Option to Maximize Content Benefits
LinkedIn’s rolling out a new ad consideration, with sponsored posts coming to all users, providing another way to generate leads from your LinkedIn content. As you can see in this example, now, when a company page posts an article to LinkedIn, admins will have the option to promote it, which will include the capacity to […]
Zuckerberg Says that Meta is Pushing Hard to Lead the AI Future
While it still remains focused on its longer term metaverse initiative, AI has become a much bigger focus for Meta, with Zuck and Co. looking to latch onto the latest tech trend, which it believes will have a transformative impact on how we interact, in almost every way. With that in mind, Meta will this […]