LinkedIn’s Removing its Lookalike Audience Targeting Option As of Next Month
LinkedIn has announced that it’s removing Lookalike Audiences as an ad targeting option, which could change the way that you look to reach your target audience in the app. LinkedIn’s Lookalike Audience option enables you to input a list of customer information from your own database, which LinkedIn’s system is then able to scan for […]
Is There a Valuable Use Case for Generative AI in Social Apps?
While social platforms are super keen to tap into the generative AI trend, I’m not sure that they’ve worked out a good way to truly integrate AI tools in order to complement their core use case just yet. Sure, there are some generative AI elements that have sparked trending interest, like image generation tools, and […]
X Isn’t ‘Shadow Boosting’ MrBeast’s Video, but It Is Still Amplifying Misleading Data Points
No, X is not juicing the numbers of MrBeast’s first video upload in the app by promoting it as an undisclosed ad. But it is still being dishonest in its measurements, and how it represents its data to the public. This week, various X users reported that they were seeing MrBeast’s video in their stream […]
X Launches Audio and Video Calls on Android
So, X has now added audio and video calls for Android users, a feature that it rolled out on iOS back in October. audio and video calls on X slowly rolling out for android users today! update your app and call your mother — Enrique ???? (@enriquebrgn) January 18, 2024 So now, if you want, […]
TikTok Publishes New Guide on Effective Ad Bidding Strategies
TikTok has published a new guide on how to optimize your ad campaigns, and specifically your ad bidding strategy, in order to maximize your promotional performance in the app. The 13-page guide includes helpful pointers on bidding options and strategic approaches, including a range of case study examples, data-backed notes, and more. You can download […]
TikTok’s Next Generative AI Push Could Be Facilitated Search In-Stream
While social platforms are still developing optimal use cases for generative AI in their apps, TikTok may be close to launching a more practical use for the technology, with its Chinese sister app Douyin now experimenting with generative AI search, enabling users to maximize discovery both inside and outside the app. As reported by Pandaily: […]
TikTok’s Next Generative AI Push Could be AI Facilitated Search In-Stream
While social platforms are still developing optimal use cases for generative AI in their apps, TikTok may be close to launching a more practical use for the technology, with its Chinese sister app Douyin now experimenting with generative AI search, enabling users to maximize discovery both inside and outside the app. As reported by Pandaily: […]
TikTok Publishes New Guide on Effective Ad Bidding Strategies
TikTok has published a new guide on how to optimize your ad campaigns, and specifically your ad bidding strategy, in order to maximize your promotional performance in the app. The 13-page guide includes helpful pointers on bidding options and strategic approaches, including a range of case study examples, data-backed notes, and more. You can download […]
X Launches Audio and Video Calls on Andoid
So, X has now added audio and video calls for Android users, a feature that it rolled out on iOS back in October. audio and video calls on X slowly rolling out for android users today! update your app and call your mother — Enrique ???? (@enriquebrgn) January 18, 2024 So now, if you want, […]
No, X Isn’t ‘Shadow Boosting’ MrBeast’s Video, but It Is Still Amplifying Misleading Data Points
No, X is not juicing the numbers of MrBeast’s first video upload in the app by promoting it as an undisclosed ad. But it is still being dishonest in its measurements, and how it represents its data to the public. This week, various X users reported that they were seeing MrBeast’s video in their stream […]