X Media™ Company

Threads is Close to Launching Post Drafts

This could be handy. According to a new back-end code discovery in the Threads app, Threads users will soon be able to save their posts as drafts, enabling you to return and revise your missives at another time. As you can see in this example, shared by app researcher Alessandro Paluzzi, Threads looks set to […]

X Enables Passkey Access for US Users

X is rolling out support for Passkey login, providing another way for users to access their X profiles without relying on passwords, or other less secure means. Today we’re excited to launch Passkeys as a login option for our US-based users on iOS! A passkey is a new, easy to use, and secure way to […]

X Shares 2024 Marketing Calendar to Assist with Campaign Planning

Looking to map out your content plan for the year ahead? This will help. Today, X has shared the latest version of its marketing calendar, which provides a simple, interactive overview of all the key dates and events coming up in 2024. As you can see in this example, X’s calendar display is fairly basic. […]

Instagram Tests New Group Chat Conversation Starters in Notes

What’s that? You want more updates for Instagram Notes? No problem. This week, Instagram has launched a new test of Notes prompts, which provide a new way for users to spark group chats by posing common conversation starters. So you can ask questions, and other users will then be able to see everyone else’s responses […]

Google Tests New Generative AI Recommendations for Search Campaigns

Google’s bringing generative AI to search campaigns, with the expanded rollout of its Gemini AI model to Google Ads, which will eventually provide all Google advertisers with a dedicated ad assistant chatbot, built into the creation process. As you can see in this example, Google’s Gemini-based chatbot is being added to the right side of […]

Google Add New Generative AI Elements to Chrome, Including Writing Assistant Option

Google has announced some new generative AI elements for Chrome, which will provide automated assistance to improve your experience, along with artistic inspiration in its web browser app. First off, Google’s expanding its generative AI wallpaper option which enables you to create your own custom background, to Chrome on desktop. As explained by Google: “Last […]

EU Users Will Soon Have the Option To Separate Their Facebook and IG Accounts

With Europe’s data privacy protecting Digital Markets Act (DMA) set to come into effect in March, Meta has today announced some additional data control options for EU users, which will enable them to completely separate their Facebook, Instagram, and Messenger presences, if they so choose. First off, EU users will soon be able to silo […]

LinkedIn’s Removing Its Lookalike Audience Targeting Option as of Next Month

LinkedIn has announced that it’s removing Lookalike Audiences as an ad targeting option, which could change the way that you look to reach your target audience in the app. LinkedIn’s Lookalike Audience option enables you to input a list of customer information from your own database, which LinkedIn’s system is then able to scan for […]

Snapchat Adds Generative AI Pets for Subscribers

Here’s another one for the “we really want to integrate generative AI but we don’t really know how” list. This week, Snapchat is rolling out new Bitmoji pets, powered by AI, for Snapchat+ subscribers. As you can see in this screenshot (shared by Jonah Manzano), Snapchat+ subscribers are now being prompted to “add real or […]

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