X Previews Video Option for Spaces Broadcasts
After previewing the coming functionality last month, X has now shared a first look at how video will be enabled within Spaces chats, with an optional toggle in the Spaces set-up that will let users activate their camera during the broadcast. As you can see in this example, posted by X designer Andrea Conway, along […]
TikTok Continues to Experiment with Generative AI Tools, Including New Voice Replication Process
While the major U.S. tech players continue to experiment with new uses for generative AI, China’s Bytedance is also making significant advances, which could end up giving TikTok and edge in AI usage, and driving new behaviors as a result of AI tools. The challenge, as most social apps have found, is there isn’t really […]
X Previews Coming Video Option for Spaces Broadcasts
After previewing the coming functionality last month, X has now shared a first look at how video will be enabled within Spaces chats, with an optional toggle in the Spaces set-up that will let users activate their camera during the broadcast. As you can see in this example, posted by X designer Andrea Conway, along […]
Pinterest Shares Tips to Help Optimize Your In-App Product Listings
Pinterest has shared some new tips on how to optimize your product feed in the app, in order to improve the performance of your Pin listings, and create a more responsive in-app presence. Which applies to both newcomers to the app and established brands, who can refresh their feed to maximize engagement. As explained by […]
Meta Announces New Program to Share Data with Academic Researchers
Meta has announced a new research partnership with the Center for open Science (COS), which will provide COS analysts with selected, privacy-protected Facebook and Instagram engagement data, in order to facilitate research into behavioral and engagement trends. As per COS: “Meta is partnering with the Center for Open Science (COS) on a pilot program to share […]
TikTok is Encouraging Some Creators to Post Videos in Landscape Format
Could TikTok be looking to get creators more aligned with the horizontal display format? The platform that popularized full-screen vertical videos is now seemingly pushing some creators towards horizontally shot content instead, according to screenshots posted by some users. As you can see in this example, posted by Jules Terpak (and shared by Matt Navarra), […]
YouTube Launches 2024 ‘AdBlitz’ to Showcase Super Bowl Campaigns
With the 2024 Super Bowl fast approaching, YouTube has launched its AdBlitz hub, where all the Super Bowl ads will be displayed before, during, and after the big game. YouTube’s AdBlitz, now in its 18th year, provides a showcase of all the Super Bowl ads, so that people can check out the creative approaches that […]
TikTok Shares Tips on How Brands Can Incorporate Humor Into Their Marketing
TikTok wants brands to try and be more funny, as a means to create more resonant messaging in the app. That’s the focus of the platform’s latest research insights, which look at what types of comedic approaches work on the platform, and how brands can tap into these to boost their clips. According to TikTok: […]
Meta Loses Data Scraping Case, Highlighting the Need For Clarified Regulation in a Social Media Context
The legal parameters around online data scraping are once again set to be tested, with Meta losing a court battle to sue a data scraping company for taking Facebook and Instagram user data without permission. As reported by Ars Technica, last January, Meta launched legal action against a company called Bright Data over its scraping […]
X Looks To Expand Its Amplify Video Monetization Program to Creators
Hey, remember how MrBeast re-posted one of his old clips on X and made $260k from ad revenue share in a single week, and every single other X creator, who’s making about $1000 for similar numbers, was like “wtf”? Well, that’s because X cheated the system, by enrolling MrBeast, a.k.a Jimmy Donaldson, into its Amplify […]