X Adds Topic Tags to Groups to Help Improve Discovery
X has added another way to boost the visibility of its Communities element, with community admins now able to add topic tags to their groups, which will then help to highlight it in related in-app searches. As you can see in this example, shared by X engineer Dong Wook Chung, community admins now have a […]
Threads Sees Increased Download Momentum in December, Amid EU Launch of the App
While Meta’s Twitter-like Threads app still has a long way to go to catch up with other platforms in the space, it is seemingly still adding users at a fairly strong rate, based on the latest data from Appfigures, which tracks overall download activity trends. And while “downloads” and “active users” are wholly different measurements, […]
New Report Looks at Emerging Trends in Social Media and Messaging App Use
This is no big surprise, but it’s still a little concerning regardless. According to the latest survey report from YouGov, more people are now getting their daily news insights from social platforms, with traditional news outlets losing traction as news delivery sources. As per YouGov: “25% of US adults now say that TV is their […]
New Report Finds That the Majority of Parents Don’t Update Privacy Controls for Kids in Social Apps
Here’s a universal truth worth noting in social media assessment: While social platforms provide various tools to help users curate, manage, and customize their in-app experience, most people don’t ever use them, no matter how helpful or beneficial they may be. We’ve seen this repeatedly, from ad controls, to feed preferences, to privacy tools. Social […]
TikTok Explores New Streaming Studios in L.A. to Facilitate its Live Shopping Push
Once again, if you’re looking for the next moves at TikTok, first look to Douyin, its Chinese sister app. Today, The Information has reported that TikTok’s looking to open a new series of live-stream studios in Los Angeles, where creators will be able to film content in a more professional environment, kind of like WeWork, […]
TikTok Announces Programming for Black History Month
TikTok has announced a new slate of programming for Black History Month, which will also include a new cohort of #BlackTikTok Visionary Voices, showcasing some of the top talent in the app. TikTok’s been running its Visionary Voices initiative for the past three years, which provides an opportunity for the app to put the spotlight […]
Meta Announces New Program To Share Data With Academic Researchers
Meta has announced a new research partnership with the Center for Open Science (COS), which will provide COS analysts with selected, privacy-protected Facebook and Instagram engagement data, in order to facilitate research into behavioral and engagement trends. As per COS: “Meta is partnering with the Center for Open Science (COS) on a pilot program to share […]
TikTok Is Encouraging Some Creators to Post Videos in Landscape Format
Could TikTok be looking to get creators more aligned with the horizontal display format? The platform that popularized full-screen vertical videos is now seemingly pushing some creators towards horizontally shot content instead, according to screenshots posted by some users. As you can see in this example, posted by Jules Terpak (and shared by Matt Navarra), […]
TikTok Continues to Experiment With Generative AI Tools
While the major U.S. tech players continue to experiment with new uses for generative AI, China’s Bytedance is also making significant advances, which could end up giving TikTok and edge in AI usage, and driving new behaviors as a result of AI tools. The challenge, as most social apps have found, is there isn’t really […]
AI Tips for Social Media Marketers
Like it or hate it, AI is here to stay, and as such, social media marketers need to also be doing what they can to understand, and potentially integrate generative AI processes into their workflow, in order to both optimize their time and to maintain a connection with the latest shifts. Generative AI took a […]