LinkedIn Launches ‘Website Actions’ Tracking to Simplify Ad Response Measurement
LinkedIn has launched a new “Website Actions” ad tracking option, which uses the LinkedIn Insight Tag on your website to better connect in-stream activity to web response, helping to optimize ad measurement. As you can see in this example, Website Actions provides an easier way to track multiple response activities on your site, without the […]
Meta Launches New ‘Engaged View’ Attribution Option for Video Ads
Meta has announced a new video ad performance measurement, which will take into account delayed response actions, like visiting a website in a follow-up session, as opposed to tapping through on an ad direct. Called “Engaged View”, Meta says that the option will enable advertisers to measure for conversions that occur within one day of […]
New Report Looks at Emerging Trends in Social Media and Messaging App Use
This is no big surprise, but it’s still a little concerning regardless. According to the latest survey report from YouGov, more people are now getting their daily news insights from social platforms, with traditional news outlets losing traction as news delivery sources. As per YouGov: “25% of US adults now say that TV is their […]
Threads Sees Increased Download Momentum in December Amid EU Launch
While Meta’s Twitter-like Threads app still has a long way to go to catch up with other platforms in the space, it is seemingly still adding users at a fairly strong rate, based on the latest data from Appfigures, which tracks overall download activity trends. And while “downloads” and “active users” are wholly different measurements, […]
X Adds Topic Tags to Groups To Improve Discovery
X has added another way to boost the visibility of its Communities element, with community admins now able to add topic tags to their groups, which will then help to highlight it in related in-app searches. As you can see in this example, shared by X engineer Dong Wook Chung, community admins now have a […]
TikTok’s Still Sharing US User Data with China-Based Staff, According to New Reports
As TikTok struggles to build momentum for its in-stream shopping push, it’s probably not being helped by the steady trickle of reports which suggest that the platform is still sharing user data with its parent company in China, despite TikTok repeatedly claiming that this doesn’t happen. According to a new report from The Wall Street […]
Universal Music Will Pull Its Tracks From TikTok
This could have a big impact on TikTok, especially considering the rising role that music now plays in the app. After negotiations between TikTok and Universal Music Group failed to reach a new agreement on usage rights, Universal has announced that it will withdraw its music from the app, as of Feb. 1. Universal, […]
Universal Music is Removing its Tracks From TikTok After Failing to Reach New Rights Agreement
This could have a big impact on TikTok, especially considering the rising role that music now plays in the app. After negotiations between TikTok and Universal Music Group failed to reach a new agreement on usage rights, Universal has announced that it will withdraw its music from the app, as of February 1st. Universal, […]
TikTok Explores New Streaming Studios in LA to Facilitate its Live Shopping Push
Once again, if you’re looking for the next moves at TikTok, first look to Douyin, its Chinese sister app. Today, The Information has reported that TikTok’s looking to open a new series of live-stream studios in Los Angeles, where creators will be able to film content in a more professional environment, kind of like WeWork, […]
TikTok’s Still Sharing US User Data with China-Based Staff, According to New Reports
As TikTok struggles to build momentum for its in-stream shopping push, it’s probably not being helped by the steady trickle of reports which suggest that the platform is still sharing user data with its parent company in China, despite TikTok repeatedly claiming that this doesn’t happen. According to a new report from The Wall Street […]