LinkedIn’s Removing Its Creator Mode Option

LinkedIn is getting rid of its “Creator Mode” option as part of its broader shift away from hashtags as a connective tool, though it’s still keeping most of its Creator Mode elements as optional tools for all users, even if you haven’t switched Creator Mode on in your settings. Originally launched in 2021, LinkedIn’s Creator […]
Snapchat Announces New Round of Layoffs, Affecting 500 Roles

Snap Inc. has announced a new round of layoffs, with the company set to cull 10% of its global workforce as it continues to rationalize costs, and re-focus the business. As reported by CNBC, Snap will cut around 500 roles as part of its latest cost and strategic review. As per Snap: “We are reorganizing […]
The Buyer’s Journey: How To Reach Your Audience at Every Stage [Infographic]

Are you producing content to address every stage of the buyer’s journey? Ensuring that you’re providing the answers that your potential customers are seeking is key to maximizing your opportunities, and within that, you do need to consider the various stages, and how your communications are meeting them, or not. Segmentation is also important, in […]
8 Questions Your Website Visitors Want Answered Within 10 Seconds [Infographic]

Are you looking for ways to make your business website more effective? Want to know the key information your visitors are really searching for? The team from Red Website Design share the 8 questions your website needs to answer in this infographic. Here’s a quick summary: What Are You Selling? Why Should They Care? What’s […]
YouTube Tests Alternate Color Feeds for Premium Users

This is an interesting experiment. Probably not overly useful, but interesting nonetheless. According to 9 to 5 Google, YouTube’s currently testing out a new way to sort videos, based on the predominant color of (seemingly) the thumbnail image. As you can see in this example, some users are being prompted to “Create a feed of […]
Facebook Continues To Add Users After 20 Years of Existence

Despite ongoing predictions of its demise, and countless straight up declarations of the same, Facebook is still going strong, and still adding users, despite the app now having been with us for 20 years. Yes, this week marks the 20th anniversary of “The Facebook”, Mark Zuckerberg’s Harvard side project, which went on to become a […]
Facebook Continues to Add Users After 20 Years of Existence

Despite ongoing predictions of its demise, and countless straight up declarations of the same, Facebook is still going strong, and still adding users, despite the app now having been with us for 20 years. Yes, this week marks the 20th anniversary of “The Facebook”, Mark Zuckerberg’s Harvard side project, which went on to become a […]
Snapchat’s New Ad Campaign Pitches It as ‘Antidote to Social Media’

Snapchat has launched a new promotional campaign, in which it seeks to present its platform as the anti-social media, in order to distance itself from the many issues being experienced within other apps, while also leaning into evolving online engagement trends. As you can see in this clip, Snapchat’s seeking to present its platform as […]
The Buyer’s Journey: How to Reach Your Audience at Every Stage [Infographic]

Are you producing content to address every stage of the buyer’s journey? Ensuring that you’re providing the answers that your potential customers are seeking is key to maximizing your opportunities, and within that, you do need to consider the various stages, and how your communications are meeting them, or not. Segmentation is also important, in […]
YouTube Tests Alternate Color Feeds for Premium Users

This is an interesting experiment. Probably not overly useful, but interesting nonetheless. According to 9 to 5 Google, YouTube’s currently testing out a new way to sort videos, based on the predominant color of (seemingly) the thumbnail image. As you can see in this example, some users are being prompted to “Create a feed of […]