Reddit Publishes New Report into How the Platform is Influencing Purchase Decisions
Reddit has published a new guide which looks at how consumers are increasingly relying on real people’s opinions and recommendations, via Reddit, in order to better inform their buying choices. The 21-page guide is based on analysis of “millions of posts, comments, and threads, across thousands of subreddit communities”, along with a survey of 11,000 […]
Meta Challenges New EU Regulations Around ‘Supervisory Fees’
EU tech regulations continue to pose challenges for social media providers, though this one seems more like fine-tuning, in terms of the specific regulations included within the latest requirements. Today, Meta has launched a challenge against the EU’s new “supervisory fee”, which EU officials are implementing as a means to cover their costs in monitoring […]
Google Launches Next-Level AI System, Renames ‘Bard’ to ‘Gemini’
I mean, really, “Bard” was a pretty crappy name anyway. Today, Google has announced the launch of its next generation AI chatbot tool, while it’s also renaming “Bard” to “Gemini”, which is also the name of its AI language model that powers the system. The new Gemini AI bot will facilitate a broader range of […]
Snap Provides Tips for Advertisers Looking To Tap Into Super Bowl Discussion
Looking to run promotions on Snapchat during the Super Bowl this weekend? This will help. Snapchat recently commissioned Kantar to analyze a range of Super Bowl-related campaigns in the app, in order to establish what works best, and how brands can tap into the surrounding discussion and engagement. And while the findings are largely as […]
YouTube Will Now Display Live-Streams Within the Shorts Feed, Adds New Podcast Options
YouTube’s taking another leaf out of TikTok’s book, with vertical live stream broadcasts now set to be displayed within the Shorts feed in the app. go live & get discovered in Shorts ✨ NEW: now see previews of streams in the Shorts feed & tap to enter a scrollable live feed creators: stream vertically either […]
Threads Is Testing a New Option To Save Posts
Threads has announced that it’s now testing the ability to save posts in the app, which has been a highly requested feature update, and will bring Meta’s real-time discussion platform more into line with other apps. As you can see from these example screens, for those in the test pool, Threads’ new “Save” option will […]
Tiktok’s Testing a New Way To Facilitate Engagement Between Creators and Paying Subscribers
TikTok’s testing a new live engagement element called “Sub Space”, which is a subscriber only, chat-like addition that’ll ideally help to incentivize more sign-ups, by giving paying subscribers dedicated focus in live chats. As you can see in these screenshots, shared by Jonah Manzano, Sub Space is a new option within TikTok’s Live subscription tools, […]
Meta Shares Insights Into How the Threads Feed Algorithms Work
As Threads continues to gain momentum, with the platform now up to 130 million active users, more brands are also testing the waters, and seeing what sort of engagement they can drive in the new app. Which, honestly, is probably not a lot for most businesses as yet. The Threads community still feels pretty sparse, […]
Meta Shares Insights into How the Threads Feed Algorithms Work
As Threads continues to gain momentum, with the platform now up to 130 million active users, more brands are also testing the waters, and seeing what sort of engagement they can drive in the new app. Which, honestly, is probably not a lot for most businesses as yet. The Threads community still feels pretty sparse, […]
TikTok’s Testing a New Way Facilitate Engagement Between Creators and Their Paying Subscribers
TikTok’s testing a new live engagement element called “Sub Space”, which is a subscriber only, chat-like addition that’ll ideally help to incentivize more sign-ups, by giving paying subscribers dedicated focus in live chats. As you can see in these screenshots, shared by Jonah Manzano, Sub Space is a new option within TikTok’s Live subscription tools, […]