Meta Challenges EU Regulations Around Supervisory Fees
EU tech regulations continue to pose challenges for social media providers, though this one seems more like fine-tuning, in terms of the specific regulations included within the latest requirements. Today, Meta has launched a challenge against the EU’s new “supervisory fee”, which EU officials are implementing as a means to cover their costs in monitoring […]
Reddit Publishes Report Into How the Platform Is Influencing Purchase Decisions
Reddit has published a new guide which looks at how consumers are increasingly relying on real people’s opinions and recommendations, via Reddit, in order to better inform their buying choices. The 21-page guide is based on analysis of “millions of posts, comments, and threads, across thousands of subreddit communities”, along with a survey of 11,000 […]
Meta Shares Notes on the Development of Its AI-Based Ad Targeting Systems
Looking to get a better understanding of Meta’s evolving, AI-driven ad tools, and how machine learning is helping to drive better results for its ad partners? This week Meta held a roundtable discussion on AI strategy in marketing, and where advertisers are focusing their efforts in 2024. The session included Meta ad execs, as well […]
Pinterest Adds More Users in Q4, Announces Google Ad Partnership
Pinterest added more users again in Q4, while also unveiling a new ad partnership with Google, which will help to boost its monetization potential. But its future prospects could also be impacted by the same. Here’s a look at the latest performance update from the app. First off, on users. Pinterest added 16 million more […]
X Announces Exclusive Content Deal With the WWE
X has announced a new, exclusive content deal with the WWE, adding more video programming into its growing slate of shows. X and @WWE have partnered up to launch WWE Speed, a new weekly video series showcasing timed matches featuring your favorite WWE superstars distributed exclusively on X. Tune in for these fast-paced, action-packed faceoffs, […]
X Announces Exclusive Content Deal with the WWE
X has announced a new, exclusive content deal with the WWE, adding more video programming into its growing slate of shows. X and @WWE have partnered up to launch WWE Speed, a new weekly video series showcasing timed matches featuring your favorite WWE superstars distributed exclusively on X. Tune in for these fast-paced, action-packed faceoffs, […]
Pinterest Adds More Users in Q4, Announces New Google Ad Partnership
Pinterest added more users again in Q4, while also unveiling a new ad partnership with Google, which will help to boost its monetization potential. But its future prospects could also be impacted by the same. Here’s a look at the latest performance update from the app. First off, on users. Pinterest added 16 million more […]
Meta Shares Notes on the Development of its AI-Based Ad Targeting Systems
Looking to get a better understanding of Meta’s evolving, AI-driven ad tools, and how machine learning is helping to drive better results for its ad partners? This week Meta held a roundtable discussion on AI strategy in marketing, and where advertisers are focusing their efforts in 2024. The session included Meta ad execs, as well […]
Snapchat’s Super Bowl LVIII Activations Include AR Lenses and Spotlight Prizes
Snapchat has announced some new activations for the Super Bowl, including a range of AR features to help users show their fandom during the big game. First off, Snap’s got a new Super Bowl prediction Lens, which will enable users to test their forecasting powers around various game outcomes, and see real-time data on how […]
YouTube Announces New Programming for Black History Month
YouTube has announced a new slate of programming for Black History Month, which aims to celebrate and showcase influential Black creators, and their impact on the platform. The main focus of YouTube’s Black History Month activation will be its community spotlight series, through which it’ll promote a range of platform stars. As explained by YouTube: […]