YouTube Announces 2024 Device Partner Summit in Seoul
YouTube has announced that it will be holding its third annual “YouTube Device Partner Summit” in Seoul, South Korea on April 23rd and 24th, where it’ll showcase its latest developments in maximizing viewer engagement, across various surfaces. The event will include a range of product and user experience overviews, along with technical walkthroughs, as well […]
TikTok Announces New Partnership With the UK Olympic Teams
TikTok has announced a new partnership with the British Olympic and Paralympic teams, which will see British athletes using the app to connect with fans around and during the upcoming Games. As explained by TikTok: “The partnership aims to help Team GB and ParalympicsGB athletes share their unique journeys, connect with new audiences and grow […]
LinkedIn Launches New Media Planning API
LinkedIn has launched a new Media Planning API, aimed at agency partners, which will provide data directly sourced from LinkedIn’s platform, including user insights, to assist in strategic campaign planning. That’ll provide more information to build your strategy, using actual, real-time data signals that can provide you with a better picture of likely reach, ROI, […]
TikTok Announces New Partnership with the UK Olympic Teams for the Upcoming Games
TikTok has announced a new partnership with the British Olympic and Paralympic teams, which will see British athletes using the app to connect with fans around and during the upcoming Games. As explained by TikTok: “The partnership aims to help Team GB and ParalympicsGB athletes share their unique journeys, connect with new audiences and grow […]
YouTube Announces 2024 Device Partner Summit in Seoul
YouTube has announced that it will be holding its third annual “YouTube Device Partner Summit” in Seoul, South Korea on April 23rd and 24th, where it’ll showcase its latest developments in maximizing viewer engagement, across various surfaces. The event will include a range of product and user experience overviews, along with technical walkthroughs, as well […]
Assessing the State of Twitter Alternatives and the Future of the Microblogging Space
Elon Musk’s disruption at Twitter has sparked a significant shift in the broader social media landscape, as many users who’d spent years establishing their online presence via tweet have been left alienated by Musk’s changes in the app, along with his various personal stances and statements. As a result, various Twitter replicants have emerged, each […]
Google Shares Insights into Top Super Bowl Related Trends
Following Taylor Swift’s victory in Super Bowl LVIII (I don’t know, I’m Australian), Google has shared some insights into the top game-related trends, including the most watched Super Bowl ad campaigns (based on YouTube stats), key food trends, Usher songs, and more. First off, on the top ads. According to YouTube view counts, Booking.com’s ad […]
Threads Launches Initial Test of Trending Topics to Users in the U.S.
So now that the Threads team has established a means to limit potentially divisive political discussion in the app, it’s now rolling out a live test of Trending Topics to selected users in the U.S. As per Meta CEO Mark Zuckerberg, the Threads team is still ironing out the details, but soon, there will be […]
Threads Plans to Deprioritize Political Discussion Through New Recommendations Approach
Yeah, I’m not sure that this aligns with the key strengths of a real-time social discussion app. Today, Instagram chief Adam Mosseri has announced that both Instagram and Threads are ramping up their systems to avoid recommending political content, in order to limit topical exposure to users who’ve had enough of constant, divisive political debates. […]
X Starts Displaying Sports Gambling Odds In-Stream, Powered by BetMGM
After announcing its new partnership with BetMGM late last month, X has now released its new display of sports betting odds in-stream, just in time for the Super Bowl this weekend. Ahead of the Big Game this Sunday, we’re excited to announce an EXCLUSIVE Sports Betting Partnership between @X and #BetMGM The first-of-its-kind partnership between […]