X Media™ Company

Instagram’s Testing New Limits on How Many Hashtags you Can Add to Your Posts

This is interesting. According to various reports, Instagram is now limiting the number of hashtags that some users can add to their posts, with five being the maximum number of tags that you can include within a single update. As you can see in this example, posted by Instagram expert Jenn Herman (and shared by […]

X Shares New Stats on Super Bowl LVIII Engagement and Brand Winners

As part of its continued effort to win back ad partners, at least half of whom have reportedly reduced their spending in the app due to concerns around brand safety, X has today outlined its Super Bowl LVIII engagement stats, which it claims broke various usage records in the app. As per X: “Super Bowl […]

TikTok Announces New Platform Trend Data Integration with Adobe Express

TikTok’s expanding its AI-powered Creative Assistant tool to Adobe Express, with Express users now able to add the assistant as an add-on within the app. @adobeexpress ???? TikTok Creative Assistant add-on is here!✨ Your new TikTok creation bestie ???? Gain TikTok-first guidance, tackle creative blocks, generate scripts and images, discover insights from Top TikTok ads, […]

X Announces New Option for Advertisers to Sponsor Creator Video Uploads in the App

After testing out a new form of creator monetization with YouTube star MrBeast, who made over $250,000 from his first upload in the app, X has now officially announced its new “Creator Targeting” ad option, which will enable brands to sponsor selected creator content in the app. As explained by X: “Soon, advertisers on X […]

Threads Launches Initial Test of Trending Topics to Users in the US

So now that the Threads team has established a means to limit potentially divisive political discussion in the app, it’s now rolling out a live test of Trending Topics to selected users in the U.S. As per Meta CEO Mark Zuckerberg, the Threads team is still ironing out the details, but soon, there will be […]

The Future of the Microblogging Space and Twitter Alternatives

Elon Musk’s disruption at the microblogging service once known as Twitter has sparked a significant shift in the broader social media landscape, as many users who’d spent years establishing their online presence via the platform have been left alienated by Musk’s changes in the app, including renaming it X, along with his various personal stances […]

Google Shares Insights Into Top Super Bowl Related Trends

Following Taylor Swift’s victory in Super Bowl LVIII (I don’t know, I’m Australian), Google has shared some insights into the top game-related trends, including the most watched Super Bowl ad campaigns (based on YouTube stats), key food trends, Usher songs, and more. First off, on the top ads. According to YouTube view counts, Booking.com’s ad […]

LinkedIn Launches New Media Planning API

LinkedIn has launched a new Media Planning API, aimed at agency partners, which will provide data directly sourced from LinkedIn’s platform, including user insights, to assist in strategic campaign planning. That’ll provide more information to build your strategy, using actual, real-time data signals that can provide you with a better picture of likely reach, ROI, […]

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