Pinterest Highlights Key Color Trends for 2024
Which colors are going to dominate trends throughout 2024? Pinterest has put together a new “Pinterest Palette” color trends overview, which is based on the dominant colors from Pins identified within its Pinterest Predicts report. As explained by Pinterest: “Our internal creative team, Pinterest’s House of Creative, analyzed the trends from Pinterest Predicts 2024 and distilled […]
AI Tools are Revolutionizing Creation, But the Value of Concept is Still Key
While generative AI is evolving at a rapid rate, and the content being produced by AI tools is continuously improving, I do feel that the value of conceptual creative is often overlooked in many related discussions. Today, we got a preview of the next wave of generative AI tools, with OpenAI showcasing its new “Sora” […]
Pinterest Highlights Key Color Trends for 2024
Which colors are going to dominate trends throughout 2024? Pinterest has put together a new “Pinterest Palette” color trends overview, which is based on the dominant colors from Pins identified within its Pinterest Predicts report. As explained by Pinterest: “Our internal creative team, Pinterest’s House of Creative, analyzed the trends from Pinterest Predicts 2024 and distilled […]
AI Tools are Revolutionizing Creation, But the Value of the Concept is Still Key
While generative AI is evolving at a rapid rate, and the content being produced by AI tools is continuously improving, I do feel that the value of conceptual creative is often overlooked in many related discussions. Today, we got a preview of the next wave of generative AI tools, with OpenAI showcasing its new “Sora” […]
Meta’s Looking to Reduce the Reach of Political Content – But What Does That Actually Mean?
While Meta’s looking to move away from political content, in favor of more entertaining, less divisive interaction in its apps, a key question now is what that actually means in practical terms, and how Meta’s going to define what is and isn’t “political” in this respect. As a quick refresh, last week, Instagram chief Adam […]
Snap Announces New Partnership with Fospha to Provide More In-Depth Campaign Analytics
Snap has announced a new partnership with digital measurement platform Fospha which will facilitate more advanced tracking of campaign performance in the app. As per Snap: “[The partnership will] help marketers measure the impact and effectiveness of their Snapchat campaigns, with an emphasis on cross-marketing ROAS. Fospha leverages a combination of Multi Touch Attribution (MTA) […]
YouTube Adds New Music Remix Options for Shorts
In the dog-eat-dog world of social platform innovation, you have to take any advantage that you can, even if that means kicking a fellow competitor while they’re down. Today, YouTube has announced a range of new music remix options for Shorts, which comes just as TikTok loses access to tracks from Universal Music due to […]
TikTok Publishes New Report into Mobile Game Marketing Trends
Gaming is a central pillar of modern web culture, which, given our increasing reliance on digital connection, is now culture more generally, and as such, it’s important to consider the role that gaming plays in modern discourse and connection, and how you can tap into that, where possible, for your own promotions. That’s the focus […]
Meta Prompts Advertisers to Purchase Boosted Posts on Desktop to Avoid New Apple Fees
Meta’s long-running dispute with Apple over in-app payments continues, with Meta today announcing new ways to help small businesses avoid paying Apple’s fees on ad campaigns in its apps. As of this month, Apple will begin charging iOS users a 30% service charge on boosted posts when they’re purchased in app, which Meta is pushing […]
Meta Further Expands Academic Research Programs
As we head towards the U.S. Election, as well as various other critical polls around the world, Meta is gradually opening up more access to its data for academic purpose, which will help to provide further understanding as to how social platform influence political shifts. After announcing a new research partnership with the Center for Open […]