LinkedIn Shares New Guidance to Improve Your Sales Approach
LinkedIn has published a new guide to “deep sales”, and how to employ top tactics in order to maximize your sales opportunities this year. “Deep sales” and “deep sellers” in this context are salespeople who adopt the most advanced methods to maximize their performance, including the use of AI and sales intelligence tools. As […]
YouTube Marks New Milestone in Connected TV Viewing, Adds TV Channel Pages
With YouTube marking a new milestone in connected TV viewing (i.e. people watching YouTube on their home TV set), the platform’s taking the opportunity to launch a new channel page layout for TV, which will provide another way for creators to maximize connection with a broader range of viewers. First off, on the steady rise […]
Pinterest Launches Video Programming in Partnership With Tastemade
Pinterest is looking to take the next step with its original content push, with the launch of a new streaming show, in partnership with Tastemade, that will feature various lifestyle elements, which viewers will also be able to easily access to purchase in the app. The new, 10-part cooking and lifestyle series, called “Deliciously Entertaining”, will […]
Instagram Tests Options To Create Alternate Image Backgrounds and Facilitate In-Stream Orders
Instagram’s testing some interesting new sticker options for feed posts and Stories, which could provide new opportunities for marketers in the app. First off, Instagram’s working on a new AI “Backdrop” sticker, which enables you to replace the background of any image. As you can see in this example, shared by social media expert Lindsey […]
Which Super Bowl Ads Drove the Biggest Online Response? [Infographic]
So which brands were the big winners of Super Bowl LVIII? The Super Bowl ads competition is the most expensive battleground in the ad industry, and every year, all the big players roll out any number of celebrity-led initiatives designed to grab attention, and shift units as a result. But which campaigns actually did that […]
EU Officials Launch Investigation Into TikTok Over Potential DSA Violations
EU officials are wasting no time enacting their new powers under the Digital Services Act (DSA), with the European Commission announcing a new investigation into whether TikTok is currently in violation of DSA rules in relation to the protection of minors in the app. Concerns have actually been raised around TikTok’s compliance on several fronts, […]
LinkedIn Shares Insights Into Public Group Posts Distribution
Could LinkedIn groups be making a comeback? I mean, probably not. Long gone are the Halcyon days of robust LinkedIn groups, most of which have since been overrun by spammers and scammers looking to get attention at all costs, which has rendered most groups, and group notifications, as spam themselves. But maybe, there is a […]
LinkedIn Shares New Insights into How Public Group Posts are Distributed
Could LinkedIn groups be making a comeback? I mean, probably not. Long gone are the Halcyon days of robust LinkedIn groups, most of which have since been overrun by spammers and scammers looking to get attention at all costs, which has rendered most groups, and group notifications, as spam themselves. But maybe, there is a […]
EU Officials Launch Investigation into TikTok Over Potential DSA Violations
EU officials are wasting no time enacting their new powers under the Digital Services Act (DSA), with the European Commission announcing a new investigation into whether TikTok is currently in violation of DSA rules in relation to the protection of minors in the app. Concerns have actually been raised around TikTok’s compliance on several fronts, […]
YouTube Marks New Milestone in Connected TV Viewing, Adds TV Channel Pages
With YouTube marking a new milestone in connected TV viewing (i.e. people watching YouTube on their home TV set), the platform’s taking the opportunity to launch a new channel page layout for TV, which will provide another way for creators to maximize connection with a broader range of viewers. First off, on the steady rise […]