X Media™ Company

X Expands Audio and Video Calls To Nonpaying Users

Look, I don’t know why this would be considered revolutionary or an advance, or even a significant step in any direction really. But for some reason, Elon Musk and his team believe that facilitating audio and video calls in X is a really big deal. And now, it’s expanding its audio and video calling features […]

TikTok Shares Insights Into Effective App Marketing Approaches

TikTok has published a new guide to app marketing on the platform, with new insights from measurement and analytics provider Adjust which underline how to create effective app promotions. The guide is based on insights from the Middle East and North African regions, though many of the notes are universal, and will apply to all […]

Five Tips for Vetting News Sources Online [Infographic]

As we head towards another divisive period of political campaigning, it’s worth taking a moment to consider where you’re sourcing your news updates from, and the accuracy of the reporting that you’re reading. Digital literacy should be a key focus in modern society, because bad or ill-incentivized actors are increasingly using knowledge gaps, and massive […]

Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream. As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or […]

TikTok Shares New Insights into Effective App Marketing Approaches

TikTok has published a new guide to app marketing on the platform, with new insights from measurement and analytics provider Adjust which underline how to create effective app promotions. The guide is based on insights from the Middle East and North African regions, though many of the notes are universal, and will apply to all […]

Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream. As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or […]

Five Tips for Vetting News Sources Online [Infographic]

As we head towards another divisive period of political campaigning, it’s worth taking a moment to consider where you’re sourcing your news updates from, and the accuracy of the reporting that you’re reading. Digital literacy should be a key focus in modern society, because bad or ill-incentivized actors are increasingly using knowledge gaps, and massive […]

More Generative AI Tools are Coming to Social Apps – Is That a Good Thing?

The latest developments in generative AI have opened up a range of new possibilities and potential use cases, But are we sure that there’s a value to them within social media apps? Sure, there are some helpful, practical use cases like image editing for ad backgrounds, and creating optimized ad copy for varying purpose. But […]

X Expands Audio and Video Calls to Non-Paying Users

Look, I don’t know why this would be considered revolutionary or an advance, or even a significant step in any direction really. But for some reason, Elon Musk and his team believe that facilitating audio and video calls in X is a really big deal. And now, it’s expanding its audio and video calling features […]

Reddit Partners With Google on New Data Sharing Deal

Google’s making a strategic move to shore up its Search business, via a new deal with Reddit that will give Google exclusive access to Reddit’s data for use in Search and within its generative AI projects. Late last week, reports circulated that Reddit had signed a new deal to sell its data for $60 million […]

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