LinkedIn Launches Ad Campaign for Premium Subscription Offering
LinkedIn has launched a new promotional campaign for its LinkedIn Premium subscription product, which is the first time that LinkedIn has run a brand campaign for the offering. The campaign aims to highlight the benefits of paying for LinkedIn in order to maximize your prospects in the app via its evolving Premium features. As explained […]
Instagram Experiments with New ‘Friend Map’ Live Location Display
After it was first spotted in testing back in November, Instagram has now confirmed that it is indeed working on a new “Friend Map” display in the app, which is pretty much Snap Map (Instagram’s version). As you can see in these example screens, posted by app researcher Alessandro Paluzzi, Instagram’s Friend Map will enable […]
Meta Shares Tips on How To Avoid Apple’s In-App Fees [Infographic]
Meta’s going to extra effort to help marketers avoid paying Apple’s in-app taxes, which will soon not only apply to subscriptions and donations purchased within iOS apps, but also to boosted posts, which Apple is now classifying as a product within its rules. Apple announced the change in policy back in 2022, but is only […]
LinkedIn Launches New Ad Campaign for LinkedIn Premium
LinkedIn has launched a new promotional campaign for its LinkedIn Premium subscription product, which is the first time that LinkedIn has run a brand campaign for the offering. The campaign aims to highlight the benefits of paying for LinkedIn in order to maximize your prospects in the app via its evolving Premium features. As explained […]
Meta Shares Tips on How to Avoid Apple’s In-App Fees [Infographic]
Meta’s going to extra effort to help marketers avoid paying Apple’s in-app taxes, which will soon not only apply to subscriptions and donations purchased within iOS apps, but also to boosted posts, which Apple is now classifying as a product within its rules. Apple announced the change in policy back in 2022, but is only […]
Instagram’s Experimenting with a New ‘Friend Map’ Live Location Display
After it was first spotted in testing back in November, Instagram has now confirmed that it is indeed working on a new “Friend Map” display in the app, which is pretty much Snap Map (Instagram’s Version). As you can see in these example screens, posted by app researcher Alessandro Paluzzi, Instagram’s Friend Map will enable […]
X Says That There Are Now More Than a Million Open Jobs Posted in the App
While it’s not exactly becoming an “everything app” as yet, X is having success with at least one of its new additions, with over a million open job roles now posted via X Hiring, which is available to X Premium subscribers in the app. There are more than 1 million job postings live on X […]
Meta Abandons Legal Case Over Data Scraping After Losing Key Judgment
The rules around data scraping, and what constitutes legal and illegal use of people’s personal information, as listed within social apps, remains opaque, as Meta drops its latest lawsuit against a company that had been found to be stealing Facebook and Instagram user data. Though it wasn’t stealing, as such, but merely logging publicly accessible […]
Threads Expands Saved Posts to All Users
After testing it out with selected users over the past few weeks, Threads is now rolling out its new “Save” post option to all users, which will enable you to tag posts in the app that you want to revisit at a later stage. As you can see from these example screens Threads’ new “Save” […]
More Generative AI Tools Are Coming to Social Apps — Is That a Good Thing?
The latest developments in generative AI have opened up a range of new possibilities and potential use cases. But are we sure that there’s a value to them within social media apps? Sure, there are some helpful, practical use cases like image editing for ad backgrounds, and creating optimized ad copy for varying purpose. But […]