Google Announces New Video Ad Targeting Options
Google’s announced a range of new ad updates as part of its 2024 NewFronts presentation, including expanded placement options, improved data tracking tools, and AI-based audience creation. First off, Google has announced that it’s expanding its relationships with streaming providers, including Disney, Paramount, NBCUniversal and Warner Bros., which will provide more placement options for your […]
X Previews Coming UI Change Which Will Hide All Action Buttons
Whether you like it or not, the platform formerly known as Twitter is about to take another significant step away from its previous identity, by implementing a major UI update that’ll remove all response buttons from the main view, instead hiding them behind action-based cues. Last month, X owner Elon Musk confirmed that his new […]
New Report Finds Most Americans Favor Government Regulation of Social Media
Who should decide what can and cannot be shared on social platforms? Mark Zuckerberg? Elon Musk? The users themselves? Well, according to a new study conducted by Pew Research, a slim majority of Americans believe that social platforms should be regulated by the government. As you can see in this chart, 51% of Americans believe […]
Instagram Says That a Glitch Temporarily Erased Millions of Followers from People’s Accounts
If you logged into Instagram over the weekend, you may have noted a precipitous drop in your following count in the app. Yeah, losing 5 million followers (as per this example from @tank.sinatra) would be hard to take, and would definitely have you questioning what you possibly could have said wrong to spark a mass […]
Meta Plans to Cut Staff at its Oversight Board Group
Meta’s long-running Oversight Board project is facing new challenges, with a range of funding cuts on the way that will result in a reduction of staff for the group, reducing its capacity to hear future cases. The Oversight Board was conceived as an example of how external regulation could provide a more equitable approach to […]
Data Shows That X Has Significantly Fewer Moderation Staff Than Other Platforms
Does X now have a lot fewer moderators than other apps, following its cull of around 80% of its total staff in 2022? While we don’t have full insight into the staffing of each app, X has publicly endorsed its “Community Notes” crowd-sourced fact-checking program as a means to supplement its reduced moderation workforce, which […]
New EU Reports Provide Insight into LinkedIn Usage
Wanna’ know how many active users LinkedIn actually has, as opposed to total members, which is LinkedIn’s own reporting stat of choice? This may help. Under the new E.U. Digital Services Act (D.S.A.) , all large online platforms are required to regularly report their E.U. user counts, in order to ensure transparency. Which LinkedIn reported […]
Meta Offers $5K Bonus for Influencers to Post to Threads
With the latest numbers showing that Threads usage is rising in the U.S., Meta’s now looking to make another push to boost in app engagement, by offering high-profile creators financial incentives to post to the app. As you can see in this example, shared by social media expert Matt Navarra, Meta’s offering some prominent creators […]
TikTok Tests New AI-Moji Digital Avatars
TikTok’s trying out another AI integration, with some users now being prompted to try out “AI-moji”, which enables you to scan in your face to create a cartoonish avatar for your stickers in the app. As you can see in this example, shared by social media expert Matt Navarra, some users are now being prompted […]
How to Use Rhythm in Your Social Media Content [Infographic]
Looking for new ways to re-ignite your social media posts? This could help. The team from Giraffe Social Media have put together a new overview of how you can use rhythmic styles in your content to guide your audience response. Using different styles, based on tried and true formats, can help to drive better flow, […]