13 Skills You Must Develop To Become Amazing at Content Marketing [Infographic]
Are you trying to improve your content marketing ability? Want to know the key skills required by a content marketing expert? The team from Uberflip share their tips for success in this infographic. Here’s what makes their list: A scientist’s analytical mind A copywriter’s left hand A developer’s right hand A graphic designer’s eye An artist’s […]
13 Skills You Must Develop to Become Amazing at Content Marketing [Infographic]
Are you trying to improve your content marketing ability? Want to know the key skills required by a content marketing expert? The team from Uberflip share their tips for success in this infographic. Here’s what makes their list: A scientist’s analytical mind A copywriter’s left hand A developer’s right hand A graphic designer’s eye An artist’s […]
Social Media Marketers Need to Focus More on Entertainment
The biggest shift in social media marketing over the past five years hasn’t been short-form video, or even the development of generative AI. The key evolution, from a marketing-specific perspective, has been the move away from interaction and towards straight entertainment. Now, you could, of course, argue that entertainment has always been a key element […]
Pinterest Adds New Media buyer Certification Course
Pinterest has added another certification within its Pinterest Academy education element, with a new “Media Buyer” certification course now available to all users. Pinterest’s Media Buyer certification will enable media pros to showcase their Pin expertise, and is available for free to all Pinterest Academy subscribers. As explained by Pinterest: “The Pinterest Media Buyer Certification […]
LinkedIn Shares Tips to Help Marketers Maximize Campaign Performance [Infographic]
LinkedIn has provided a new overview of key tips to help B2B marketers maximize their campaigns, via AI, attribution and measurement. The notes are based on evolving marketing tools and approaches, including improved automation for campaign targeting and refinement, and shifts in the data privacy landscape. With the deprecation of cookie tracking, markers will need […]
LinkedIn Shares New insight into Professional Use of Generative AI
Looking to get a better handle on the evolving impact that generative AI is having on your industry, and potentially your career? This will help. LinkedIn has partnered with parent company Microsoft to provide a new overview of the AI landscape, and how these advanced tools are changing the workforce as we know it. And […]
TikTok Announces New Campaign and Creative Optimization Webinar
Looking for ways to improve your TikTok marketing approach? This will help. TikTok has announced a new, free marketing webinar, which will dig into content creation, production techniques, campaign optimization, and more. As per TikTok: “If you’re starting out on TikTok, this webinar will teach you how to generate content ideas, produce content easily as […]
OpenAI Explores Measures to Enhance Content Transparency
With the generative AI content wave steadily engulfing the broader internet, OpenAI has today announced two new measures to assist in facilitating more transparency in online content, and ensuring that people are aware of what’s real, and what’s not, in visual creations. First off, OpenAI has announced that it’s joining the Steering Committee of the […]
Reddit Reports Increases in Users and Revenue in Q1
Reddit has reported its first quarterly performance update as a publicly listed company, with the platform seeing a solid rise in daily active users, and a 48% year-over-year increase in revenue. First off, on users. Reddit is now up to an all-time high of 82.7 million daily actives, up 37% year-over-year. As you can see […]
Meta Adds Enhanced AI Creation Tools for Facebook and Instagram Ads
Meta’s adding more generative AI tools for advertisers, including enhanced text and image generation, creative expansion, text overlays, a centralized collection of AI tools within Ads Manager, and more. First off, on image generation. Meta’s been experimenting with AI image generation for ad campaigns over the past year, and now, it’s looking to provide enhanced […]