WhatsApp Launches Refreshed UI Elements
WhatsApp’s getting a new look, with Meta’s top messaging app rolling out a UI update, which includes significant changes to its Android app, as well as a cleaner layout, more prominent lower function bar options, updated graphic elements, and more. Here’s a side-by-side comparison of the current and new Android app to highlight the differences. […]
TikTok Will Now Label Content Created by External AI Tools
TikTok’s implementing additional generative AI transparency measures, including new labels on content that’s been modified by AI via external tools, and new media literacy resources to help users better understand how generative AI is being used and misused on the web. First off, on its new AI labels. TikTok’s working with the Coalition for Content […]
Reddit Establishes New Parameters on Third Party Data Usage
Reddit’s taking more steps to restrict third party access to its content, as it works to maximize the value of its data, and bring in more revenue for the business. Today, Reddit has announced a new “Public Content Policy”, which outlines how third parties can access and utilize Reddit data, and what’s not allowed without […]
YouTube Outlines EU Election Integrity Measures
With the 2024 European Parliamentary Elections fast approaching (6th to 9th of June 2024), YouTube has outlined its latest measures to counter potential misinformation, and ensure that voters are well-informed as they head to the polls. And the measures could be a precursor to what we can expect to see for the upcoming U.S. election, […]
Threads Adds View Counts on Posts
Threads has taken inspiration from Elon Musk’s X project, with the addition of view counts on individual Threads, in order to help users understand broader reach and engagement. As you can see in this example, Threads users are now able to see how many times their posts have been viewed in the app, with a […]
Pinterest Adds Media Buyer Certification Course
Pinterest has added another certification within its Pinterest Academy education element, with a new “Media Buyer” certification course now available to all users. Pinterest’s Media Buyer certification will enable media pros to showcase their Pin expertise, and is available for free to all Pinterest Academy subscribers. As explained by Pinterest: “The Pinterest Media Buyer Certification […]
LinkedIn Shares Tips To Help Marketers Maximize Campaign Performance [Infographic]
LinkedIn has provided a new overview of key tips to help B2B marketers maximize their campaigns, via AI, attribution and measurement. The notes are based on evolving marketing tools and approaches, including improved automation for campaign targeting and refinement, and shifts in the data privacy landscape. With the deprecation of cookie tracking, markers will need […]
TikTok Announces Campaign and Creative Optimization Webinar
Looking for ways to improve your TikTok marketing approach? This will help. TikTok has announced a new, free marketing webinar, which will dig into content creation, production techniques, campaign optimization, and more. As per TikTok: “If you’re starting out on TikTok, this webinar will teach you how to generate content ideas, produce content easily as […]
LinkedIn Shares Insight Into Professional Use of Generative AI
Looking to get a better handle on the evolving impact that generative AI is having on your industry, and potentially your career? This will help. LinkedIn has partnered with parent company Microsoft to provide a new overview of the AI landscape, and how these advanced tools are changing the workforce as we know it. And […]
Social Media Marketers Need to Focus More on Entertainment
The biggest shift in social media marketing over the past five years hasn’t been short-form video, or even the development of generative AI. The key evolution, from a marketing-specific perspective, has been the move away from interaction and towards straight entertainment. Now, you could, of course, argue that entertainment has always been a key element […]