Snapchat Launches New Ad Campaign To Promote Connection
As it looks to put more focus on growth in its top revenue markets, Snapchat’s launching another promotional campaign, designed to promote togetherness and community in the app. Snapchat’s latest “Less Likes. More Love” promotion is a continuation of its “Less Social Media. More Snapchat” push, which it launched back in February, as part of […]
TikTok Appoints New Legal Counsel To Oppose US Sell-off Bill
As it gears up for a range of legal battles in the U.S., in opposition to the U.S. goverment’s enforced sell-off push, TikTok’s parent company ByteDance has appointed veteran lawyer John Rogovin as its Global General Counsel to help head up its defense. Rogovin has previously worked for Warner Bros., where he served as the […]
Meta Announces Dates for Its 2024 Connect VR/AI Conference
Meta has locked in the dates for its 2024 Connect conference, where it will showcase its latest developments in A.I., V.R. and its expanding, and expensive, metaverse vision. Meta Connect 2024 will be held on September 25th and 26th, with both IRL and webcast components, in Menlo Park and everywhere. The conference, now in its […]
Study Shows Young Consumers Are Increasingly Turning to Social for Discovery
While it likely comes as no surprise to learn that younger audiences are far more likely than older groups to use social platforms for product discovery, it is interesting to know what people are searching for, specifically, within social platforms, and what they still turn to Google for when in need. That’s what the team […]
Meta Announces Dates for its 2024 Connect VR/AI Conference
Meta has locked in the dates for its 2024 Connect conference, where it will showcase its latest developments in A.I., V.R. and its expanding, and expensive, metaverse vision. Meta Connect 2024 will be held on September 25th and 26th, with both IRL and webcast components, in Menlo Park and everywhere. The conference, now in its […]
Study Shows That Young Consumers are Increasingly Turning to Social for Discovery
While it likely comes as no surprise to learn that younger audiences are far more likely than older groups to use social platforms for product discovery, it is interesting to know what people are searching for, specifically, within social platforms, and what they still turn to Google for when in need. That’s what the team […]
TikTok Publishes Guide to Father’s Day Promotions in the App
Father’s Day is coming up in a couple of weeks (June 16th), and TikTok has published a new guide to help marketers tap into the potential of the app for their Father’s Day tie-in promotions. The 7-page guide includes a range of helpful notes on how to engage TikTok audiences around the event, including trend […]
TikTok Appoints New Legal Counsel to Oppose US Sell-Off Bill
As it gears up for a range of legal battles in the U.S., in opposition to the U.S. Goverment’s enforced sell-off push, TikTok’s parent company ByteDance has appointed veteran lawyer John Rogovin as its Global General Counsel to help head up its defense. Rogovin has previously worked for Warner Bros., where he served as the […]
Snapchat Launches New Ad Campaign to Promote Connection in the App
As it looks to put more focus on growth in its top revenue markets, Snapchat’s launching another promotional campaign, designed to promote togetherness and community in the app. Snapchat’s latest “Less Likes. More Love” promotion is a continuation of its “Less Social Media. More Snapchat” push, which it launched back in February, as part of […]
X Updates Policies to Allow Sexual Content in the App
Could X be looking to monetize adult content in future, as another potential revenue path for the app? Today, the platform formerly known as Twitter has updated its policy on adult content, which means that “consensually produced and distributed adult nudity or sexual behavior” is now officially allowed in the app. I mean, it goes […]