YouTube Expands Community Posts to All Users
Is YouTube really a social network? I mean, viewers can comment on clips, and there is a level of social interaction facilitated in the app. But really, it’s a video platform, first and foremost, with some social elements baked in. Right? Well, over the past year, YouTube’s been looking to make its platform a little […]
YouTube Launches Live Test of ‘Dream Screen’ AI Background Generator
After first announcing its coming “Dream Screen” A.I. generation option last September, YouTube has now launched a live test of the feature with selected users. Dream Screen enables you to generate background videos or images for your short clips, based on text prompts. bring your wildest ideas to life with Dream Screen ???? if you […]
TikTok Implements Protection Measures Ahead of UK Election
With the U.K. General Election date now official, TikTok has announced a new, dedicated in-app General Election centre, where it will provide reliable and authoritative information for users ahead of the poll. As with other elections, TikTok is looking to dispel misinformation and manipulation efforts by providing official information via its dedicated in-app resource. As […]
TikTok Shares New Marketing Fundamentals Overview [Infographic]
Looking to get started with TikTok marketing? I mean, you probably wanna’ be quick, considering that TikTok may well be gone from the U.S. by early next year. If you do want to try it out, and see whether TikTok can drive more interest for your brand, TikTok’s marketing team has put together a new […]
YouTube Adds More AI Assistance Tools for Creators
YouTube’s looking to provide more inspiration for content creators, with its revamped “Inspiration” tab in YouTube Studio analytics now able to give you A.I. recommendations for new video ideas. As you can see in this overview, YouTube has renamed its “Research” tab to “Inspiration”, with the updated display now including listings of search trends and […]
Report Shows Pinterest Drives More Total Attention Than Other Apps
Pinterest has published a new study which underlines the value of aiming for both “passive” and “active” attention within your promotions, which can help to drive more interest, and action, in response to your ads. So what is passive versus active attention? As per Pinterest: “Active Attention strategies help you to break through, because they […]
xAI Benefits from Tesla’s AI Investment to Boost System Capacity
Elon Musk is aiming to make X (formerly Twitter) a key player in the A.I. race, while he’s also looking to integrate more A.I. elements into Tesla, in order to re-align both companies around the advancing tech. And that, seemingly, is leading to conflicts, which could prompt concerns among Tesla investors. According to a new […]
Threads Rolls Out Side-Swiping Post Interest UI to All Users
After testing it out with selected users over the past few months, Threads is now rolling out its side-swiping post interest UI to all users. As you can see in this example, Threads users (in the mobile app) will now be able to swipe right to indicate that they like a post, and want to […]
X Updates Policies To Allow Sexual Content in the App
Could X be looking to monetize adult content in future, as another potential revenue path for the app? Today, the platform formerly known as Twitter has updated its policy on adult content, which means that “consensually produced and distributed adult nudity or sexual behavior” is now officially allowed in the app. I mean, it goes […]
TikTok Publishes Guide to Father’s Day Promotions
Father’s Day is coming up in a couple of weeks (June 16th), and TikTok has published a new guide to help marketers tap into the potential of the app for their Father’s Day tie-in promotions. The 7-page guide includes a range of helpful notes on how to engage TikTok audiences around the event, including trend […]