Report Shows Pinterest Drives More Total Attention Than Other Apps
Pinterest has published a new study which underlines the value of aiming for both “passive” and “active” attention within your promotions, which can help to drive more interest, and action, in response to your ads. So what is passive versus active attention? As per Pinterest: “Active Attention strategies help you to break through, because they […]
YouTube Expands Community Posts to All Users
Is YouTube really a social network? I mean, viewers can comment on clips, and there is a level of social interaction facilitated in the app. But really, it’s a video platform, first and foremost, with some social elements baked in. Right? Well, over the past year, YouTube’s been looking to make its platform a little […]
YouTube Adds More AI Assistance Tools for Creators
YouTube’s looking to provide more inspiration for content creators, with its revamped “Inspiration” tab in YouTube Studio analytics now able to give you A.I. recommendations for new video ideas. As you can see in this overview, YouTube has renamed its “Research” tab to “Inspiration,” with the updated display now including listings of search trends and […]
YouTube Launches Live Test of ‘Dream Screen’ AI Background Generator
After first announcing its coming “Dream Screen” A.I. generation option last September, YouTube has now launched a live test of the feature with selected users. Dream Screen enables you to generate background videos or images for your short clips, based on text prompts. bring your wildest ideas to life with Dream Screen ???? if you […]
TikTok Shares New Marketing Fundamentals Overview [Infographic]
Looking to get started with TikTok marketing? I mean, you probably wanna’ be quick, considering that TikTok may well be gone from the U.S. by early next year. If you do want to try it out, and see whether TikTok can drive more interest for your brand, TikTok’s marketing team has put together a new […]
TikTok Implements Protection Measures Ahead of UK Election
With the U.K. General Election date now official, TikTok has announced a new, dedicated in-app General Election centre, where it will provide reliable and authoritative information for users ahead of the poll. As with other elections, TikTok is looking to dispel misinformation and manipulation efforts by providing official information via its dedicated in-app resource. As […]
Australia’s eSafety Commission Drops Its Case Against X
In what X is proclaiming as “an important moment for free speech,” Australia’s eSafety Commissioner has announced that she is abandoning a removal notice put to X regarding footage of a stabbing in a Sydney church. Back in April, a Sydney church leader was stabbed in what authorities later deemed to be a terrorist act. […]
Instagram Adds New Features for Broadcast Channels
Instagram has announced some updates to its Broadcast Channels option for creators, which provides a private, one-way chat stream to keep your audience informed of important updates. Broadcast Channels is available to all creators with over 10k followers, so it’s not a widely available option, as such. But if you are in that category, channels […]
Australia’s eSafety Commission Drops its Case Against X
In what X is proclaiming as “an important moment for free speech”, Australia’s eSafety Commissioner has announced that she is abandoning a removal notice put to X regarding footage of a stabbing in a Sydney church. Back in April, a Sydney church leader was stabbed in what authorities later deemed to be a terrorist act. […]
Instagram Adds New Features for Broadcast Channels
Instagram has announced some updates to its Broadcast Channels option for creators, which provides a private, one-way chat stream to keep your audience informed of important updates. Broadcast Channels is available to all creators with over 10k followers, so it’s not a widely available option, as such. But if you are in that category, channels […]