X Adds Option to Filter Searches by Verified Accounts Only
I’m not sure how valuable this is, or will be moving forward, but X has rolled out a new search filter that’ll enable you to refine your results to posts from Verified profiles only in the app. As you can see in this example, posted by X engineer @iuliabaltoi, you can now use the “Verified […]
X is Testing Advanced Account Analytics Features
Good news: X is adding more analytics elements to provide more insight into your content performance. Bad news: It’ll be an X Premium exclusive feature. After many years of providing minimal metrics, the X team is now experimenting with new insights elements, which will soon enable you to sort your audience data into more specific […]
Instagram Experiments with Audience Feedback for Unpublished Reels Clips
Instagram’s trying out some new options to enable creators to get feedback on their Reels clips before they post them to the public, with the capacity to share draft Reels with friends, and a means to test your Reels concepts with a smaller audience. First off, on trial Reels, some IG users are now being […]
X Adds Option to Filter Searches by Verified Accounts Only
I’m not sure how valuable this is, or will be moving forward, but X has rolled out a new search filter that’ll enable you to refine your results to posts from Verified profiles only in the app. As you can see in this example, posted by X engineer @iuliabaltoi, you can now use the “Verified […]
Snap Shares Insight into the Effectiveness of AR for Brand Promotion
Augmented reality activations can significantly boost attention, and with simplified A.R. creation, more brands now have the opportunity to tap into A.R. to maximize their brand messaging. But just how much can A.R. enhance your promotions, and drive more consumer engagement? That’s what Snapchat sought to find out with its latest study, working with Omnicom […]
Meta Previews Business Messaging Updates at ‘Conversations’ Conference
Meta is hosting its third annual Conversations conference in Sao Paulo today, where it’s announced a range of new messaging tools to make it easier for businesses to connect with customers via chat. Which is important, because over the past few years, more and more interactions have shifted to messaging apps, as people step back […]
LinkedIn Adds Premium Video Ad Placement, More AI Ad Tools
LinkedIn’s adding a new ad placement option, in order to tap into rising video consumption in the app, while it’s also integrating more AI capabilities for putting together your ad creative. First off, LinkedIn’s launching a new video sponsorship program called “The Wire,” which will enable brands to run in-stream video ads aligned with trusted […]
Snapchat Shares Insights Into the Environmental Benefits of AR
Can augmented reality (A.R.) experiences positively impact the environment, and provide significant sustainability benefit? It’s an angle that you may not have considered, but advancing A.R. experiences do indeed hold the potential to drive positive environmental benefits, which can also enhance adoption and experience among consumers. That’s the finding of Snapchat’s latest survey report, conducted […]
YouTube Announces Activations for Pride Month
YouTube has announced a range of activations for Pride Month, which will see the platform showcase and celebrate some of the most influential creators within the broader LGBTQ+ community. First off, YouTube will be showcasing LGBTQ+ creators on the YouTube’s spotlight channel, including gamer heyKipp, beauty creator GlamFam Hair & Beauty, and vlogger Delaney Walsh. YouTube […]
Instagram Clarifies Advice on Single Word CTAs and Longer Reels
Hey, remember how Instagram sparked a wave of concern among creators last week when it published a video which explained that asking your audience to comment on a post with a single word could impact your post reach? Well, Instagram’s now sought to add some additional qualifications to its advice, to ensure that people understand […]