Google Launches New Connected TV Ad Placement Options
Google has announced a new way to display your ads on connected T.V. sets, via its Google T.V. network, which is available on selected smart T.V.s and O.T.T, devices. As it looks to capitalize on the connected T.V. trend, Google’s new placement will enable brands to display their promotions on various new model Sony, Hisense, […]
YouTube Tests Comment Topic Sorting on Shorts Clips
After experimenting with its automated comment topic sorting on regular video uploads over the past few months, YouTube’s now expanding its test of A.I. generated comment summaries to Shorts clips as well, providing more ways to interact with content. As you can see in this example, the new comment sorting process uses A.I. to detect […]
YouTube’s Updated Desktop UI is Now Available to All Premium Subscribers
YouTube’s controversial desktop redesign is now available to all YouTube Premium subscribers, as the platform continues to work on its new format, which will ideally, eventually provide a more intuitive and engaging viewing experience. As you can see in this example (posted by Android Authority), the updated YouTube desktop playback U.I. places the video title, […]
OpenAI Appoints Former Leaders from Nextdoor and Instagram to its Team
OpenAI is bringing in some social media big guns to help take its business to the next stage, with former Nextdoor CEO Sarah Friar coming on board as CFO, and former Instagram VP of Product Kevin Weil taking up the role of Chief Product Officer at the A.I. business. Both bring immense experience in the […]
Pinterest Launches Promotional Campaign to Highlight Discovery
Pinterest has launched another new promotional campaign as it seeks to boost awareness among potential ad partners, this time by highlighting the benefits of the platform in connecting users with a wide variety of interests. Pinterest says that its new campaign aims to highlight “how the platform turns the journey of self-discovery into a true […]
Instagram’s Experimenting With Virtual Pets for Stories
Okay, this sounds a little weird, and a little engagement bait-y. But I can also absolutely see people getting into it. A few months back, reverse engineer extraordinaire Alessandro Paluzzi shared this image of an in-development Instagram sticker called Pals. As you can see, the Pals sticker has an outline of a dog, and assuming […]
No, You Can’t Opt Out of Meta Using Your Posts for AI Training
Okay, this is probably not news to the majority of people who have some understanding of how social media works (that likely means you, good SMT readers). But this: This doesn’t mean jack. And tennis star Rafael Nadal isn’t the only one posting these types of “opt out” posts, trying to stop Meta from using […]
Threads May Be Looking to Change How Hashtags Work in the App
This is interesting in the broader context of the hashtag usage debate among social media creators that’s happening right now. Over the past few months, Instagram chief Adam Mosseri has been reiterating to all who’ll listen that hashtags don’t increase post reach in the app. Mosseri has also noted that hashtags can help to align […]
Instagram May Soon Enable You to Cross-Post Stories to WhatsApp
This may not seem like a massive addition, but given that WhatsApp Status is now up to 450 million daily active users, and that WhatsApp is seeing significant growth in Western markets, it could be a handy expansion for your content. As per this screenshot from app researcher Alessandro Paluzzi, you may soon be able […]
Instagram May Soon Enable You to Cross-Post Stories to WhatsApp
This may not seem like a massive addition, but given that WhatsApp Status is now up to 450 million daily active users, and that WhatsApp is seeing significant growth in Western markets, it could be a handy expansion for your content. As per this screenshot from app researcher Alessando Paluzzi, you may soon be able […]