Likes Are Now Private on X
After announcing the coming change last month, X has now rolled out an update to make all Likes private in the app. This week we’re making Likes private for everyone to better protect your privacy. – You will still be able to see posts you have liked (but others cannot). – Like count and other […]
Reddit Announces Brand Safety and Suitability Partnership With DoubleVerify
As it continues to expand its business foundations, as a newly listed public entity, Reddit has announced that it’s partnering with digital analytics provider DoubleVerify to provide Brand Safety and Suitability measurement options for ad partners. DoubleVerify, which provides third party assurance for most social apps, will now be able to provide insight into Reddit […]
BeReal Sold to French Video Game Developer for $500 Million
Hey, remember BeReal, the real-time photo-sharing app that had half the population in a virtual chokehold back in 2022? Well since then, things haven’t gone so great for the app, which some considered to, potentially, be the next big thing. BeReal has struggled to maintain its growth momentum, while its limited use case has also […]
Instagram Chief Shares Insights Into Its Algorithms, Creator Monetization and More
What are the key factors driving post reach on Instagram? Do you need to post Shorts to gain any traction in the app? What’s Instagram’s current focus in amplifying certain types of posts and creators in the app? Instagram chief Adam Mosseri has provided insight into each of these elements in a new interview with […]
YouTube’s Testing QR Codes for Channels, User-Generated Shorts Effects
YouTube is adding QR codes for channels, in order to facilitate faster connection, while it’s also testing effects creation for Shorts, and expanding access to its “Jump Ahead” feature for clips. First off, on QR codes. Now, you can access a unique QR code for your YouTube channel, to help facilitate broader connection. As per […]
TikTok Shares Insights into Key Considerations for Brand Marketing
Looking to up your TikTok game? I mean, you probably wanna’ be quick, considering it may well be gone soon (at least in the U.S.), and if you are looking to map out a more effective TikTok marketing strategy, then this will help. Today, TikTok has published a new guide, in partnership with Ipsos, which […]
YouTube Announces Roll out Plan for Thumbnail A/B testing
After working on the option over the last year, YouTube has finally announced a roll out plan for its new thumbnail A/B testing option for video creators. YouTube originally announced that it was developing its thumbnail A/B testing feature in June last year, which will provide a new way for channel managers to experiment with […]
Snapchat Adds AR Lenses to Skype Chats
Snapchat’s looking to broaden access to its A.R. features once again, this time via a new extension for Skype that’ll enable you to apply Snap Lenses within Skype chats. As per Snap: “Starting today, we’re bringing the magic of Lenses to Skype, so the community of more than 80 million monthly active Skype users can […]
The Power of Nostalgia in Social Media Marketing [Infographic]
Nostalgia, and awakening memories of times past, has long been a great way to spark emotional reaction, and emotional reaction is the key to driving engagement and resonance on social media. As such, nostalgia can also play a big role in your social marketing strategy, by incorporating elements of old school trends, and tying them […]
Instagram Chief Shares Insights Into its Algorithms, Creator Monetization, and More
What are the key factors driving post reach on Instagram? Do you need to post Shorts to gain any traction in the app? What’s Instagram’s current focus in amplifying certain types of posts and creators in the app? Instagram chief Adam Mosseri has provided insight into each of these elements in a new interview with […]