Threads Adds Live MLB Scores to Encourage Sports Engagement
Here’s a small, but potentially relevant platform update. After adding live scores for N.B.A. games back in March, Threads is now also integrating real-time Major League Baseball (M.L.B.) scores as well, which will help to facilitate more discussion around live sports events. As you can see in this example, now, when you search for an […]
X Launches Advanced Analytics for X Premium Subscribers
X’s new and improved profile analytics element is here, with X Premium subscribers now able to access more specific insight into their performance, with data on total impressions, engagement rate, profile visits, video performance, link clicks, and more. As you can see, the updated X analytics is built around a large new bar chart display […]
YouTube Tests Image-Based Search via Google Lens
YouTube’s trying out a new search option, with some users now able to use Google Lens to search for YouTube clips related to an image. As you can see in these example screenshots, posted by 9 to 5 Google, users in the new test will see a Google Lens icon to the right of the […]
LinkedIn Launches Premium Company Pages
LinkedIn’s officially rolling out its new Premium Company Pages offering, as it looks to get more SMBs signing up to its expanded business profile offering. LinkedIn’s been developing its Premium Company Pages over the past few months, with a view to expanding its subscription revenue, by offering enticements to help brands maximize their in-app presence. […]
LinkedIn Adds New AI Assistance Tools for Job Seekers
Given that LinkedIn’s parent company Microsoft has invested billions into A.I., it’s no surprise to see that LinkedIn is also integrating more and more generative A.I. features, as it looks to latch onto the next tech wave, and maximize opportunity for members. Today, LinkedIn has outlined its latest collection of A.I. enhancements, including conversational job […]
WhatsApp Expands Video Group Chats to 32 Participants
WhatsApp has announced some new updates for video calls in the app, including expanded group chats, improved screen-sharing, and speaker highlights. The main addition is its expansion of group video calls from 15 to 32 participants. WhatsApp’s group call limit has always been 32, but now, more participants can be displayed on screen, facilitating enhanced […]
TikTok Launches New Musician Interview Series to Promote Top Artists
TikTok’s looking to further enhance its connection with the record industry, this time via a new series of artists spotlight interviews to help promote their music in the app. As you can see in this example, TikTok’s new “Off the Record” interview series will feature some of the world’s most popular musicians discussing their latest […]
Most X Users Rely on the App for News Content, Research Shows
Pew Research has published a new overview of how people are using social media to access news content, which highlights some concerning trends as we head into the prime U.S. election season. The main point of note is that more X users now cite the app as a key news resource, while users on all […]
Pinterest Announces Expanded AI Ad Tools to Enhance Performance
Pinterest has announced some new features for advertisers, including improved campaign automation, customized background generation (powered by A.I.) and Promoted Pin collages to showcase related products. And there are some interesting, and valuable additions here, that will drive more Pin interest. First off, Pinterest is testing new A.I.-based automated ad campaigns called “Performance+”, which […]
Threads Tests Updated Link Preview Display for Instagram Posts
This is interesting. Instagram’s currently developing a new update for Threads that’ll see still image posts shared from IG presented in a new, dedicated format within your Threads post, as opposed to a link with a small thumbnail, driving the user back to IG. As you can see in this example, shared by app researcher […]