TikTok Adds Commercial Music Library Integration for Adobe Express
TikTok has added another element to its integration with Adobe Express, with over a million copyright-free songs and sounds from TikTok’s Commercial Music Library now also available in the app. The update will make it easier for Abode Express users to create TikTok campaigns, from start to finish, by facilitating access to all of TikTok’s […]
X Is Losing Ground as a News Source per Report
Despite claims that X is becoming a more trustworthy source of news and information, social media users are relying on the platform less and less for such, with TikTok now a bigger source of news coverage in many regions. That’s according to the latest Reuters Institute Digital News Report, which looks at how people are […]
Report Finds X is Losing Ground as a News Source
Despite claims that X is becoming a more trustworthy source of news and information, social media users are relying on the platform less and less for such, with TikTok now a bigger source of news coverage in many regions. That’s according to the latest Reuters Institute Digital News Report, which looks at how people are […]
TikTok Adds Commercial Music Library Integration for Adobe Express
TikTok has added another element to its integration with Adobe Express, with over a million copyright-free songs and sounds from TikTok’s Commercial Music Library now also available in the app. The update will make it easier for Abode Express users to create TikTok campaigns, from start to finish, by facilitating access to all of TikTok’s […]
Reddit Launches Updated Conversation Ads
Reddit’s revising its comment stream ad placement, as it looks to provide more ways to reach Reddit users where they’re most active. As you can see in this example, Reddit’s updated Conversation Ads will include larger media, improving your placement right in the discussion element of Reddit posts. It’s also looking to improve its carousel […]
The 9 Defining Traits of the Modern B2B Marketer [Infographic]
Looking to prepare yourself for the next stage in your marketing career? This will help. LinkedIn recently partnered with Ipsos to dig into what the next generation of B2B marketing leaders will need to prioritize in order to maximize their future opportunities. The research, which incorporates feedback from 2,000 B2B marketing leaders, established nine core […]
TikTok Will Enable Business to Create Their Own Virtual Characters
The next stage of digital marketing is coming to TikTok, with the platform’s new “Symphony” marketing management platform to include a new option that will enable brands to deploy virtual influencers to sell their products for them in the app. As you can see in this example, TikTok’s now moving to the next stage of […]
YouTube’s Testing its Own Version of Community Notes
Oh, Elon Musk is going to love this. Today, YouTube has announced a new option that will enable users to add their own notes on videos to provide “relevant, timely, and easy-to-understand context”. In other words, Community Notes, YouTube is adding its own version of Community Notes, essentially the same as X, which will enable […]
Snapchat Launches Brand Safety Verification with IAS
Snapchat has announced a new, third-party brand safety and suitability measurement solution, in partnership with Integral Ad Science (I.A.S.), which will give Snap advertisers more peace of mind as to where their ads are being displayed within the app. Snapchat initially announced its coming partnership with I.A.S. back in March, which will enable brands to […]
YouTube Expands Test of Chat Topic Sorting To Live Streams
After testing out AI summarized comment topics on regular uploads in the app, YouTube is now also trying out the same for live videos, with comments separated into topic groups during a stream. As explained by YouTube: “To help you more quickly understand and participate in the exciting conversations that happen via YouTube live chat, […]