Can Elon Musk Turn X Into a Key Financial Platform?
Could you see yourself relying on X for your all of your financial needs? This remains the core vision of Elon Musk’s X project, the fundamental element that has powered his dreams for what Twitter could become, now that it’s moving into the next stage of its existence. In fact, Musk has held onto this […]
Instagram Adds Music for Carousel Posts with Video
Instagram’s keen to provide more ways for users to engage with music in the app, this time via the addition of music in carousel posts that include video clips. As you can see in this example, now, you can add music tracks to accompany your carousel updates, even if they include a video frame. To […]
Instagram Adds Live Streams for Close Friends Only
Instagram’s looking to double-down on more intimate group chats in the app, with the addition of Close Friends on Instagram Live, which will enable users to live with up to three other people in a private video session. Well, private in that it will only be viewable by those on your Close Friends list. As […]
Snap Unveils Generative AI Assistance for AR Creation
Snapchat’s adding some new generative A.I. elements to its Lens creation tools, which could be a big step towards democratizing A.R. creation, and facilitating all new types of experiences in digital environments. First off, Snap’s got a new generative A.I. Lens tool that can digitally transport you into any scene you describe. Yeah, it looks […]
Meta Provides AI Options to Help Brands Engage with Customers via DM
Meta’s announced some new A.I.-based advertising options for Messenger, which it hopes will help brands tap into the rising use of private messages, as opposed to social platform posting, in order to boost active engagement. First off, Meta’s testing out a new A.I. Q and A feature, based on the most popular questions that businesses […]
Threads Launches API to Facilitate Broader Posting and Analytics Options
Will this spark the beginning of a new explosion in Threads posts? Today, Meta has announced that the Threads A.P.I. is now available to all developers, which will enable creators and publishers to schedule posts, manage replies, and more via third party apps. As per Meta: “People can now publish posts via the A.P.I., fetch […]
Snapchat Launches Brand Safety Verification With IAS
Snapchat has announced a new, third-party brand safety and suitability measurement solution, in partnership with Integral Ad Science (IAS), which will give Snap advertisers more peace of mind as to where their ads are being displayed within the app. Snapchat initially announced its coming partnership with IAS back in March, which will enable brands to […]
The 9 Defining Traits of the Modern B2B Marketer [Infographic]
Looking to prepare yourself for the next stage in your marketing career? This will help. LinkedIn recently partnered with Ipsos to dig into what the next generation of B2B marketing leaders will need to prioritize in order to maximize their future opportunities. The research, which incorporates feedback from 2,000 B2B marketing leaders, established nine core […]
YouTube Is Testing Its Own Version of Community Notes
Oh, Elon Musk is going to love this. Today, YouTube has announced a new option that will enable users to add their own notes on videos to provide “relevant, timely, and easy-to-understand context.” In other words, Community Notes, YouTube is adding its own version of Community Notes, essentially the same as X, which will enable […]
TikTok Will Enable Business To Create Their Own Virtual Characters
The next stage of digital marketing is coming to TikTok, with the platform’s new “Symphony” marketing management platform to include a new option that will enable brands to deploy virtual influencers to sell their products for them in the app. As you can see in this example, TikTok’s now moving to the next stage of […]