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Instagram Launches New Creation Tools for Reels and Stories

With the holiday season fast approaching, Meta’s pumping out as many updates for creators as it can, in the hopes of encouraging people to post to its apps as much as possible over the break. Today, Meta’s unveiled a range of new updates for Instagram creation, with a focus on Reels and Stories, including new […]

Google Adds New Option to ‘Follow’ Search Topics for Regular Updates

Not sure whether this is genius or tedious. Today, Google has added a new way to stay updated on related topics, with the capacity to ‘follow’ a search topic, in order to then access regular updates of the latest related info. As you can see in this example, now, you’ll see a new ‘Follow’ option […]

YouTube Gives Premium Subscribers Access to Its Generative AI Elements

2023 has been the year of social platform subscriptions, with every platform now considering alternative revenue options, due to volatile ad markets and changes in digital privacy regulations. Every social app has been hit by at least some level of ad spend reduction, which seems to have freaked out the higher-ups, while Elon Musk’s broader […]

Threads Launches Initial Test of Topic Tags in Posts

It’s not hashtags, but it’s not not hashtags either. Today, Threads has announced that it’s launching a new test of topic tags in posts, which will enable you to link your Threads updates to a broader selection of posts on the same subject. As you can see in this example, now, when you’re adding a […]

Meta Refutes EU Classification of Messenger and Marketplace Under New Regulations

This will be an interesting test of Meta’s unification strategy, which it seemingly implemented to fend off calls for a break-up of the company, amid questions over its acquisitions of Instagram and WhatsApp. This week, Meta has launched an appeal against E.U. “gatekeeper” designations for Messenger and Marketplace as separate entities, arguing instead that both […]

New Report Shows More People Are Now Getting News Content via TikTok

Pew Research has published its latest overview of how Americans use social platforms for sourcing news and information, which shows that Facebook is still the most influential social media news source, though overall reliance on social apps for news is decreasing over time. As per Pew, around half of all U.S. adults now get at […]

Instagram Is Retiring Its Guides Posting Option Next Month

Instagram has announced that it’s shelving its “Guides” feature next month, which could be a consideration for your IG strategy. As you can see in this screenshot, shared by app researcher Alessandro Paluzzi, Instagram Guides are going away as of December 15th, with all existing Guides on profiles to be converted to Collections. Instagram first […]

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