LinkedIn Announces New Ad Performance Measurement Updates
LinkedIn’s announced some new technical updates for its ad tools, including a new Conversions API, improved website actions tracking (via its Insight tag), and updates for Document Ads. First off, on its Conversions API. LinkedIn’s rolling out a new way to track campaign performance, without the need for cookie tracking, which will provide more insight […]
TikTok Announces ‘Openhouse’ AR Showcase Event
TikTok is hosting a new, virtual showcase of its latest AR development elements, with an “Openhouse” event on December 12th, which will include various sessions that dig into its evolving AR development tools. TikTok’s Effect House AR creation platform enables anybody to experiment with its advanced AR creation tools, and build their own interactive digital […]
Reddit Adds New ‘Creative’ Certification to its Reddit Ads Formula Marketing Education Platform
Reddit has added another certification course to its Reddit Ads Formula marketing education platform, with participants now able to secure a “Creative” certification to further demonstrate their Reddit ads knowledge. Originally launched last June, Reddit’s Ads Formula platform provides a simple, step-by-step overview of Reddit’s various ad tools and options, which can be a great […]
TikTok Launches New ‘Creative Cards’ To Provide Content Inspiration
Struggling to come up with ideas for TikTok clips to promote your business? This might help. TikTok has launched a new series of Creative Cards, which are simple, data-backed prompts that are designed to help get you thinking on potential content ideas. TikTok’s Creative Card deck enables you to digitally tap through for notes of […]
TikTok Says Users Spend Half Their Time in the App Watching Minute+ Long Clips
While TikTok’s growth is unprecedented, and its ad business is growing in-step, where TikTok’s still struggling to establish firm footing is in creator monetization, and ensuring that its top stars are able to maximize their popularity through direct income from their TikTok clips. Which is a major concern. Vine, for example, which many consider to […]
LinkedIn Outlines Updated, AI-Based System for Detecting Rule-Violating Content
LinkedIn has rolled out a new detection system to address policy-violating content in posts, which relies on AI detection to optimize its moderator workflow. Which, according to LinkedIn, has already led to significant reductions in exposure for users. The new system now filters all potentially violative content through LinkedIn’s AI reader system, with the process […]
Meta Faces New Scrutiny Over Claims Youngsters Are Exposed To Harmful Content
While X has been the focus of scrutiny for its alleged content moderation failures of late, Meta’s also facing its own queries as to how its systems are faring in protecting users, particularly youngsters, as well as the accuracy of its external reporting of such. According to a newly unsealed complaint against the company, filed on […]
LinkedIn Expands ID Verification to More Regions
LinkedIn continues to expand its own identity verification offering, via a new partnership with Persona which will enable users in more regions to confirm their ID in the app. As you can see in this sequence, with LinkedIn’s new ID verification process, users in certain regions now able to confirm their ID documents with Persona, […]
How To Manage Social Media and Your Mental Health [Infographic]
With the holiday season coming up, it’s worth taking stock of your social media usage, and considering how much benefit our “always on” lifestyle is really providing. Most people spend every spare moment scrolling through apps, with the constant flow of information online giving us all new levels of FOMO every single second. But really, […]
How to Manage Social Media and Your Mental Health [Infographic]
With the holiday season coming up, it’s worth taking stock of your social media usage, and considering how much benefit our “always on” lifestyle is really providing. Most people spend every spare moment scrolling through apps, with the constant flow of information online giving us all new levels of FOMO every single second. But really, […]