Snapchat Launches First Virtual Make-up Drop, as It Looks To Expand Bitmoji Promotions
Snapchat’s looking to take the next steps into virtual fashion, with its first-ever Bitmoji make-up drop, which will enable Snap users to adorn their Bitmoji characters with the latest lipstick from e.l.f. As you can see in this example, you can now style your cartoonish avatar with new make-up, giving it a fresh look with […]
X Considers New Initiatives To Attract More SMBs
So, after dismissing big advertiser concerns, X is reportedly now shifting its focus to smaller brands, and winning over many more niche businesses and promotions, as it looks to get its revenue goals back on track. Which is a lofty ambition, considering that X’s top 50 advertisers alone spend close to $1 billion per year […]
The Age of Virtual Influencers Is Coming, Bringing a Range of New Considerations for Brands
While the current spate of generative AI tools are interesting, and are already changing discovery behaviors and interactive processes, they’re really only scratching the surface of what’s possible, and are far from actual “intelligence” as the AI name suggests. Indeed, most of these initial models are data matching tools, able to predict elements of text […]
The Age of Virtual Influencers is Coming, Which Will Bring a Range of New Considerations for Brands
While the current spate of generative AI tools are interesting, and are already changing discovery behaviors and interactive processes, they’re really only scratching the surface of what’s possible, and are far from actual “intelligence” as the AI name suggests. Indeed, most of these initial models are data matching tools, able to predict elements of text […]
Meta’s Removing Cross-App Messaging Between Facebook and Instagram
This is an odd move from Meta, which seems to run counter to its broader messaging integration plan. As first reported by 9 to 5 Google, the social network has quietly announced a new update that will remove its cross-app messaging option between Facebook and Instagram accounts. As per Meta: “Beginning in mid-December 2023, you […]
X Considers New Initiatives to Attract More SMBs to the App
So, after dismissing big advertiser concerns, X is reportedly now shifting its focus to smaller brands, and winning over many more niche businesses and promotions, as it looks to get its revenue goals back on track. Which is a lofty ambition, considering that X’s top 50 advertisers alone spend close to $1 billion per year […]
Snapchat Launches First Virtual Make-Up Drop, as it Looks to Expand Bitmoji Promotions
Snapchat’s looking to take the next steps into virtual fashion, with its first-ever Bitmoji make-up drop, which will enable Snap users to adorn their Bitmoji characters with the latest lipstick from e.l.f. As you can see in this example, you can now style your cartoonish avatar with new make-up, giving it a fresh look with […]
Instagram Tests New ‘Hype’ Option to Encourage Engagement with Stories
Instagram’s testing out another way to encourage interaction within Stories with some users now seeing a new “Hype” option, which enables you to post a comment to a Story that other users can then also see in-stream. As you can see in this example, posted by social media expert Matt Navarra, Hype comments are displayed […]
Snapchat Launches Snapchat+ Gift Memberships for Christmas
Looking for the perfect Christmas gift for your Snapchat-obsessed friends or relatives? Search no more: Today, Snap has announced that you can now purchase a Snapchat+ subscription as a gift, via Amazon no less. As per Snap: “Millions of Snapchatters are loving Snapchat+, our subscription tier that offers access to the latest features that help […]
GIPHY Highlights the Top GIF Trends of 2023
As we enter the final weeks of the year, we’re now in the annual awards and recognition season, where the major platforms acknowledge the top creators, content trends, and more among their communities. Today, it’s GIPHY’s turn to showcase its top trends, with a listing of the most popular new GIFs that have emerged among […]