Adobe Highlights Rising Visual Trends in 2024 Creative Trends Report
Looking for creative inspiration for your 2024 strategic planning? This will help. Today, Adobe has published its annual Creative Trends Report, which incorporates insights from Adobe’s 30 million+ Creative Cloud users, in order to determine rising visual styles of interest, which look set to resonate with audiences in the new year. Based on its research, […]
X Pitches Advertisers on Audience Reach Opportunities in ‘Q5’
X is making a push to win over advertisers in the holiday season, by promoting its opportunities in “Q5”, which covers the post-Christmas to mid-January period. As explained by X: “During [Q5], we see reduced CPMs and cost-per-conversion as consumers shop for post-holiday deals and products to support their New Year’s ambitions. Last year, X […]
X Pitches Advertisers on Audience Reach Opportunities in ‘Q5’
X is making a push to win over advertisers in the holiday season, by promoting its opportunities in “Q5”, which covers the post-Christmas to mid-January period. As explained by X: “During [Q5], we see reduced CPMs and cost-per-conversion as consumers shop for post-holiday deals and products to support their New Year’s ambitions. Last year, X […]
Adobe Highlights Rising Visual Trends in ‘2024 Creative Trends Report’
Looking for creative inspiration for your 2024 strategic planning? This will help. Today, Adobe has published its annual Creative Trends Report, which incorporates insights from Adobe’s 30 million+ Creative Cloud users, in order to determine rising visual styles of interest, which look set to resonate with audiences in the new year. Based on its research, […]
Meta Launches New Initiative to Establish AI Safety Regulations
Meta has announced a new initiative designed to establish agreed parameters around cybersecurity considerations in the development large language models (LLMs) and generative AI tools, which it’s hoping will be adopted by the broader industry, as a key step towards facilitating greater AI security. Called “Purple Llama”, based on its own Llama LLM, the project […]
WhatsApp Launches ‘View Once’ for Audio Messages
Here’s a relatively minor update from WhatsApp, though an interesting one nonetheless. Today, WhatsApp is rolling out “View Once” functionality for voice messages, in addition to text updates. Which really should be called “Listen Once” instead, but whatever. As per WhatsApp: “We introduced View Once for photos and videos back in 2021 to add another […]
New Guide Highlights Key Considerations for Effective TikTok Ads
Looking to make TikTok a bigger focus of your marketing effort in 2024? This will help. TikTok recently partnered with creator intelligence platform CreatorIQ to conduct an analysis of the key factors that make for a resonant TikTok promotion, culminating in a 26-page report which covers a range of key notes and tips for your […]
Instagram Launches new ‘Close Friends Only’ Podcast to Showcase Celebrity Users
Not sure if this will be a valuable addition, or another stream that’ll fade out pretty quick, as Meta stops paying attention to it. Today, Instagram has launched a new podcast called “Close Friends Only”, which it says will present “the latest on culture – from memes and icks, to fashion and friendship – all […]
Threads Rolls Out Topic Tags to All Users Globally
After testing them out in selected markets over the last few weeks, Threads topic tags are now being rolled out to all users worldwide, providing more ways for users to find relevant discussions in the app. As per Instagram chief Adam Mosseri, Threads topic tags, which are like hashtags but not, will help to guide […]
Pinterest Shares Its 2024 Trend Predictions Based on In-App Engagement Data
Pinterest has published its annual “Pinterest Predicts” trend report, which highlights some of the top rising trends, based on search activity in the app, as well as Pinterest’s own analysis of where things are headed based on such. The report aims to help Pin marketers identify key areas of opportunity, as they go about their […]