TikTok Tests New Desktop-Based Tools for Creators and Marketers
TikTok’s working on some new tools to help creators maximize their performance, this time via new desktop-based creator tools, including a new Creator Center UI which provides more analytics insights and updated discovery tools, utilizing conversational AI. First off, on the new Creator Center. Now, in the desktop version of the app, some users with […]
Threads Moves to Next Stage of Testing for Its API
As Threads continues to gain momentum, especially among journalists, a next key step will be the development of an API, which will then enable direct publishing to Threads, as well as scheduling, third-party analytics and more. And the Threads team is working on this, with Instagram chief Adam Mosseri recently noting that they’re building a […]
6 Social Media Marketing Predictions for 2024 [Infographic]
Looking to get ahead of the next big trends in social media marketing? This will help. The team from Emplifi recently shared their predictions for 2024, based on insights from thousands of brands that utilize its Emplifi Social Marketing Cloud service. Analyzing these trends, Emplifi has come up with six predictions of note, all of […]
6 Social Media Marketing Predictions for 2024 [Infographic]
Looking to get ahead of the next big trends in social media marketing? This will help. The team from Emplifi recently shared their predictions for 2024, based on insights from thousands of brands that utilize its Emplifi Social Marketing Cloud service. Analyzing these trends, Emplifi has come up with six key predictions of note, all […]
LinkedIn Tests New AI-Based Learning Elements In-Stream
LinkedIn continues to add in more generative AI elements, this time within its education tools as part of an expansion of LinkedIn Learning. First off, LinkedIn is experimenting with a new coaching element, which will use generative AI to guide your learning journey, based on specific queries related to your current career stage. So if […]
Threads Moves to the Next Stage of Testing for its API
As Threads continues to gain momentum, especially among journalists, a next key step will be the development of an API, which will then enable direct publishing to Threads, as well as scheduling, third-party analytics, and more. And the Threads team is working on this, with Instagram chief Adam Mosseri recently noting that they’re building a […]
Meta Continues To Work on Messaging Interoperability To Adhere to EU Laws
Third-party chats are coming to Messenger, which will soon enable you to conduct messaging conversations with users who send you messages from other apps not owned by Meta itself. Though the option may not be coming for everybody. I’ll explain. Over the past few months, Meta has been working on facilitating third-party messaging app connection […]
TikTok Tests New Desktop-Based Tools for Creators and Marketers
TikTok’s working on some new tools to help creators maximize their performance, this time via new desktop-based creator tools, including a new Creator Center UI which provides more analytics insights, and updated discovery tools, utilizing conversational AI. First off, on the new Creator Center. Now, in the desktop version of the app, some users with […]
Meta Continues to Work on Messaging Interoperability to Adhere to EU Laws
Third party chats are coming to Messenger, which will soon enable you to conduct messaging conversations with users who send you messages from other apps not owned by Meta itself. Though the option may not be coming for everybody. I’ll explain. Over the past few months, Meta has been working on facilitating third-party messaging app […]
YouTube Shares Ad Tips Based on Best-Performing Promotions of 2023
Looking to improve your YouTube campaigns in 2024? This might help. Today, YouTube has shared its top ads of 2023, along with some tips to help brands tap into key engagement trends reflected within these promotions. While some of the tips relate to celebrity partnerships and highly produced content, there are some notes that can […]