TikTok’s Planning To Boost Its In-Stream Commerce Spend 10X in 2024
Will 2024 be the year that TikTok finally wins over Western consumers with its in-stream commerce options? Over the last few years, TikTok has been pushing to maximize its in-app sales, in order to maximize its revenue opportunities. In China, the local version of the app, called Douyin, now generates the majority of its income […]
Instagram Experiments With New Public ‘Collections’ Feature on Profiles
Instagram’s looking to expand its Collections feature, in order to enable users to share Collections of posts on their profile, which could help to give people more insight into their interests. As you can see in this example screen, posted by app researcher Alessandro Paluzzi, Instagram’s public Collections option would be available via your IG […]
Google Implements First Stage in the Removal of Tracking Cookies
The day has come, with Google activating the first stage of its cookie-removal strategy today. Last month, Google finally confirmed when it would begin removing tracking cookies for some users. As per Google: “On January 4, we’ll begin testing Tracking Protection, a new feature that limits cross-site tracking by restricting website access to third-party cookies […]
X’s Latest Traffic Numbers Show a Decline in Average Time Spent per User
Look, I don’t know how accurate a measure of usage “total user seconds” is, though many developers have dismissed this as a misleading stat, and not as indicative nor valuable as a more common figure, like active users. Regardless, X owner Elon Musk firmly believes that this is the most accurate indicator of engagement, and […]
8 Visual Trends To Consider for Your Marketing in 2024 [Infographic]
Have you considered giving your branding a refresh for 2024? Visual trends are always evolving, and while that logo and color palette that you came up with may have been cool in 2012, its now 2024, and it could be worth re-considering your approach, in order to maximize your visual appeal. Which is crucially important. […]
8 Visual Trends to Consider for Your Marketing in 2024 [Infographic]
Have you considered giving your branding a refresh for 2024? Visual trends are always evolving, and while that logo and color palette that you came up with may have been cool in 2012, its now 2024, and it could be worth re-considering your approach, in order to maximize your visual appeal. Which is crucially important. […]
X’s Latest Traffic Numbers Show a Decline in Average Time Spent Per User
Look, I don’t know how accurate a measure of usage “total user seconds” is, though many developers have dismissed this as a misleading stat, and not as indicative nor valuable as a more common figure, like active users. Regardless, X owner Elon Musk firmly believes that this is the most accurate indicator of engagement, and […]
Instagram Experiments with New Public ‘Collections’ Feature on Profiles
Instagram’s looking to expand its Collections feature, in order to enable users to share Collections of posts on their profile, which could help to give people more insight into their interests. As you can see in this example screen, posted by app researcher Alessandro Paluzzi, Instagram’s public Collections option would be available via your IG […]
Google Implements First Stage in the Removal of Tracking Cookies
The day has come, with Google activating the first stage of its cookie-removal strategy today. Last month, Google finally confirmed when it would begin removing tracking cookies for some users. As per Google: “On January 4, we’ll begin testing Tracking Protection, a new feature that limits cross-site tracking by restricting website access to third-party cookies […]
TikTok’s Planning to Boost its In-Stream Commerce Spend 10x in 2024
Will 2024 be the year that TikTok finally wins over Western consumers with its in-stream commerce options? Over the last few years, TikTok has been pushing to maximize its in-app sales, in order to maximize its revenue opportunities. In China, the local version of the app, called Douyin, now generates the majority of its income […]