X Expands Partnership With IAS on Vertical Video Ad Placement
Given the various misleading data points that X’s team has communicated since Elon Musk took ownership of the app, which are seemingly designed to give the impression that the platform is performing better than it actually is, it’s hard to trust the numbers that they do share, because we don’t have any way of verifying […]
Threads Accidentally Launched an Option to Filter Search Results Chronologically
It was with us for but a moment, and it was glorious while it lasted. Earlier today, it seemed that Threads had changed its mind on enabling users to search for topics chronologically, with some users seeing a new toggle in the latest version of the app which enabled them to sort search results by […]
Threads Accidentally Launched an Option That Enabled Users to Filter Search Results Chronologically
It was with us for but a moment, and it was glorious while it lasted. Earlier today, it seemed that Threads had changed its mind on enabling users to search for topics chronologically, with some users seeing a new toggle in the latest version of the app which enabled them to sort search results by […]
Threads Will Now Enable Users to Filter Search Results Chronologically
Threads has seemingly changed its mind on enabling users to search for topics chronologically, with a new toggle introduced into the latest version of the app which enables you to sort search results by “Latest”, if you so choose. As you can see in this example, you can now opt-in to having your Threads search […]
X Expands Partnership with IAS on Vertical Video Ad Placement
Given the various misleading data points that X’s team has communicated since Elon Musk took ownership of the app, which are seemingly designed to give the impression that the platform is performing better than it actually is, it’s hard to trust the numbers that they do share, because we don’t have any way of verifying […]
Meta Files New Motion to Stop the FTC From Implementing User Data Restrictions
As expected, Meta has filed a new legal action in opposition to the FTC seeking to implement further restrictions on the company’s capacity to utilize user data in ad targeting, specifically relating to teen users. The case stems back to Meta’s 2019 settlement with the FTC, in which the social platform was fined a record […]
TikTok Splits Marketing Measurement Partners into Specialty Elements
As we move towards the cookie-less future, which will force marketers to find new ways to track ad performance and response, TikTok’s looking to provide more assistance, via approved marketing partners in more specific areas, who’ll be able to share expert guidance in different measurement elements. Along this line, today, TikTok has announced that it […]
Scroll-Stopping Social Media Hooks [Infographic]
Looking to come up with more compelling content ideas for your 2024 marketing calendar? This will help. Social media advisor Angie Gensler has put together a new listing of over 100 social media “hooks”, or post types that spark engagement and interaction, and stop people mid-scroll in social apps. And while not all of them […]
Snapchat Shares New Insight into the Roles that Social Platforms Play in Facilitating Close Connections
While other social platforms look to promote their capacity to amplify content, Snapchat is keen to underline the role that it plays in connecting people, and how it facilitates more close communication and engagement among its 400 million daily active users. To glean more insight into this, Snap recently commissioned the National Opinion Research Center […]
TikTok Implements New Restrictions on Hashtag Search in its Creative Center
Here’s an update which could impact your TikTok planning. As per The New York Times, TikTok has removed the capacity to search for specific hashtags within its Creative Center tools, which will limit your capability to glean insight into the popularity, or not, of certain tags. TikTok’s Creative Center tools enable you to dig deeper […]