Meta Shares Tips on How to Avoid Paying Apple Fees on Ads [Infographic]
With Apple’s 30% service fee now extending to all ads purchased in Meta’s main apps on iOS, Meta’s keen to help advertisers avoid paying the extra charges, and has implemented a range of options to make it easy to side-step Apple’s additional fees. And if you’ve ever boosted a post on Facebook or IG, you’ll […]
YouTube Tests “Add Yours” Sticker for Shorts
YouTube’s testing out a new way to encourage participation with Shorts, by copying Instagram’s “Add Yours” sticker, which itself was duplicated from TikTok’s Duet option. Originality is overrated anyway I guess, but then again, the platforms themselves keep telling creators to post original content. YouTube’s own version of the “Add Yours” sticker, currently in limited […]
Russian Bot Farms Targeting X To Spread Misinformation
Hey, remember when Elon Musk vowed to defeat the bots “or die trying” when he took over at X? If our twitter bid succeeds, we will defeat the spam bots or die trying! — Elon Musk (@elonmusk) April 21, 2022 That was shortly after Musk initiated a court battle with former Twitter management over what […]
WhatsApp Adds New Safety Measures for Group Chats
WhatsApp’s looking to add more transparency to its group invites, by adding more context as to who’s added you to a group, and what the group is about, before you join. As you can see in this example, WhatsApp’s new group context cards will include a note on who added you to a group, while […]
Big Brands Reduce TikTok Ad Spending Ahead of US Removal
With the U.S. TikTok sell-off bill still in place, which could see the app removed from America as of January next year, advertisers are already considering their options, according to new insights. As reported by Adweek, overall TikTok ad spend declined in both April and May, while four of the platform’s biggest spending advertisers have […]
X Claims Increases in Users and Engagement
X has shared some new usage stats, as it looks to spark more interest from advertisers moving into the second half of the year. And despite various reports to the contrary, X claims that it is seeing user growth, at least on a monthly basis. According to X’s latest data: 570 million people are now […]
LinkedIn Rolls Out Sponsored Newsletters
So now, if you’re creating a newsletter within the app, you can use that as a broader lead gen tool, providing more ways to both expand your reach, and generate more info for your future outreach. The extension of that, of course, would be sponsoring newsletters that already exist, and connecting with a broader […]
FTC Fines Messaging App NGL Over Deceptive Practices
The FTC has had a significant victory against deceptive practices by social media apps, albeit via a smaller player in the space. Today, the FTC has announced that private messaging app NGL, which became a hit with teen users back in 2022, will be fined $5 million, and be banned from allowing people under 18 […]
FTC Fines Messaging App NGL Over Deceptive Practices
The FTC has had a significant victory against deceptive practices by social media apps, albeit via a smaller player in the space. Today, the FTC has announced that private messaging app NGL, which became a hit with teen users back in 2022, will be fined $5 million, and be banned from allowing people under 18 […]
LinkedIn’s Rolling Out Sponsored Newsletters
LinkedIn’s expanding its sponsored articles ad option to sponsored newsletters as well, providing another way for brands to generate leads from their LinkedIn content. And with LinkedIn newsletters seeing significant growth in the app, it could be a valuable consideration to help get your branding in front of more people within your sector. LinkedIn launched […]