X Launches ‘X Ads Academy’ Marketing Education Platform
The platform formerly known as Twitter has refreshed and relaunched its “Flight School” ads education platform, with X’s new “Ads Academy” now available to those who want to improve their X ads knowledge. X’s Ads Academy is designed to help businesses and marketers create more effective ad campaigns, with a range of courses that provide […]
Pinterest Adds Options for Sharing Pin Boards To Other Apps
Pinterest has added a new way to raise awareness of your Pin presence, via improved board sharing, which will make it easier to share your Pinterest collections across other social apps. As you can see in this sequence, Pinterest improved board sharing will provide a more visually appealing way to promote your Pin collections within […]
Snapchat Rolls Out Improved Protection Tools
Snapchat’s adding some new ways to keep users safe, with expanded restrictions on connections in the app, updated blocking tools, and new in-app warnings when previously reported users attempt to connect. Which is important, because Snapchat’s user base is primarily young, with the app still a key connector among teens. This cohort is engaging at […]
TikTok Shares Updated Trend Insights for Marketers
TikTok has shared some new insights into key trends in the app, as an addendum to its “What’s Next 2024” report. TikTok published its What’s Next trend prediction report in December last year, which outlined the key engagement shifts it was seeing in the app. And now, it’s published a new “What’s Next: In Action” […]
Threads Expands Fediverse Sharing to 100 Regions
Meta is expanding its fediverse sharing experiment once again, with Threads users in over 100 regions now able to cross-post between Threads and other decentralized social platforms that utilize ActivityPub protocols. As you can see in this example, the expanded integration will now enable more Threads users to display their Threads content in other decentralized […]
TikTok Announces Support Programs for Retailers in the App
TikTok still really wants people to shop in the app, and this week, it’s launching two new programs to support small businesses that are looking to display and sell their items via its in-stream shop displays. Under the broader banner of “Supporting Our Artisans and Retailers (SOAR) Together,” TikTok has announced two new funding and […]
TikTok Shares Insights Into Upcoming Shopping Trends
TikTok may be on its way out of the U.S. (potentially), but it’s not gone just yet, and with over a billion active users, it’s still a valuable channel for marketing, and connecting with prospective shoppers via promotions. And with the holiday push coming up, now is the time to start mapping out your strategy, […]
Threads Tests Disappearing Updates, Media Tab on Profiles
Threads is seemingly working on disappearing posts, while it’s also looking to add a new “Media” tab on profiles, replicating the presentation style of Twitter/X. First off, on disappearing posts. As you can see in this example, shared by app researcher Alessandro Paluzzi, Threads is seemingly developing a new ephemeral posting option, which would see […]
Meta Expands Access to Horizon Worlds VR Social Experience
Meta’s VR social media experiment is coming to more users, with Horizon Worlds being expanded to more regions from today. Meta’s Horizon Worlds enables users to create their own interactive VR experiences, which is the foundation of Meta’s broader metaverse push. Horizon Worlds is still relatively early in its life cycle in this respect, and […]
Pinterest Adds New Options for Sharing Pin Boards to Other Apps
Pinterest has added a new way to raise awareness of your Pin presence, via improved board sharing, which will make it easier to share your Pinterest collections across other social apps. As you can see in this sequence, Pinterest improved board sharing will provide a more visually appealing way to promote your Pin collections within […]