Pinterest Marketing Tips From the Pros [Infographic]
Looking to make Pinterest a bigger focus within your holiday marketing push this year? You should probably consider it. Pinterest is now up to 518 million monthly active users, while it’s also seeing big growth among younger user groups, as more and more people turn to the app for shopping discovery. It’s improving recommendation systems, […]
Google Adds AI Insights To Google Analytics
Google’s bringing some new, AI-powered elements to Google Analytics, in order to help marketers make more informed decisions, and tap into key opportunities as they arise. The new updates are part of Google Analytics 4, which has been in development over the past few years, and will soon be the only option, as Google phases […]
X Launches ‘X Ads Academy’ Marketing Education Platform
The platform formerly known as Twitter has refreshed and relaunched its “Flight School” ads education platform, with X’s new “Ads Academy” now available to those who want to improve their X ads knowledge. X’s Ads Academy is designed to help businesses and marketers create more effective ad campaigns, with a range of courses that provide […]
X Highlights Advertising Opportunities Around the 2024 Olympics
The 2024 Paris Olympics will begin in 29 days, and X is taking the opportunity to showcase its potential for brand tie-ins around the event. Based on historical data, and the rise in broader sports discussion in the app, X says that it will be hosting more Olympics discussion than ever, which could be a […]
Pinterest Marketing Tips From the Pros [Infographic]
Looking to make Pinterest a bigger focus within your holiday marketing push this year? You should probably consider it. Pinterest is now up to 518 million monthly active users, while it’s also seeing big growth among younger user groups, as more and more people turn to the app for shopping discovery. It’s improving recommendation systems, […]
Google Adds AI Insights to Google Analytics
Google’s bringing some new, AI-powered elements to Google Analytics, in order to help marketers make more informed decisions, and tap into key opportunities as they arise. The new updates are part of Google Analytics 4, which has been in development over the past few years, and will soon be the only option, as Google phases […]
TikTok Appoints Cybersecurity Firms to Assess its US Data Security
Despite facing a ban in the U.S. due to (among other things) data security concerns, TikTok is pushing ahead with updates to its U.S. user security measures, this time via new partnerships with cybersecurity firms HaystackID and OnDefend to monitor its safety and data protection measures. TikTok says that these new contractors will serve as […]
Meta’s Rolling Out Broadcast Channels to All Pages with Over 10k Followers
Meta’s expanding access to its Broadcast Channels feature, with all Facebook Pages that have more than 10k followers now able to create their own channel on Facebook and Messenger. Meta first launched Broadcast Channels for Facebook and Messenger in October last year, after seeing success with its initial launch on IG. And now, it’s opening […]
X Highlights Advertising Opportunities Around the 2024 Olympics
The 2024 Paris Olympics will begin in 29 days, and X is taking the opportunity to showcase its potential for brand tie-ins around the event. Based on historical data, and the rise in broader sports discussion in the app, X says that it will be hosting more Olympics discussion than ever, which could be a […]
Google Detects 10k Instances of Chinese Influence Activity in Q1
This is probably not an ideal finding for the team at TikTok, as they continue to mount their defense against the proposed U.S. ban. This week, Google has reported that it detected another 10,000 instances of an ongoing China-based influence operation called ‘Dragonbridge’ in the first quarter of this year. Dragonbridge is the most prolific […]