Elon Musk Claims X Reached New Usage High After Presidential Debate
Okay, we have to break this down a little bit: ???? US usage reaches all-time high! ???? 76B total user-seconds in the US, beating the previous record by 5%. — Elon Musk (@elonmusk) June 29, 2024 Over the weekend, in the wake of the first Presidential debate in the U.S., X owner Elon Musk shared […]
X Previews Coming Improvements to Ad Analytics
After rolling out its updated account analytics features last month, X is now also preparing to launch updated ad analytics, with improved dashboards and metric overviews, making it easier to track your paid content performance. As you can see in this example, X’s updated ad analytics dashboard will include a range of large performance charts, […]
The White House Announces its First Creator Economy Conference
Look, I’m not totally convinced that the “Creator Economy” is a thing, outside of a clever promotional strategy that helps to promote the use of social media platforms. But the U.S. Government is buying in, with The White House announcing an upcoming “Creator Economy Conference”, where industry experts, and creators themselves, will be invited to […]
TikTok Publishes New Back to School Marketing Guide
With the end of the summer break now coming into view, many will be shifting their attention to planning for school’s return, which means that marketers need to map out their strategy for reaching students, and their parents, with their latest offers and promotions. And for many, TikTok will be a key platform. To help […]
Snapchat Adds Fan Celebration Elements for Euro 2024
With the Euro 2024 knockout stage coming up, Snapchat has outlined the various ways that Snapchatters can engage with the event in the app, via a range of Lenses and activations to show your support for your team. Snapchat has released 20 exclusive AR lenses for the event, which are designed to “encourage Snapchatters to […]
Meta Will Enable Influencers To Create AI Versions of Themselves
It’s been in development for a while, and today, Meta’s launching the first stage of its “AI Studio” platform, which will enable creators on Instagram to build AI versions of themselves that can interact with fans via DM. As you can see in this example, Meta’s custom AI bots, currently in beta, and in limited […]
YouTube Tests Picture-In-Picture Viewing for Shorts, Channel Mentions in Comments
YouTube’s officially added picture-in-picture viewing for Shorts, providing another way to consume Shorts content, while it’s also testing a new way to mention other users in comments, as well as Shorts downloads for Premium members. First off, on Shorts PiP. Now, YouTube Premium subscribers can minimize the Shorts viewing window, so that they can undertake […]
TikTok Launches Big Brand ‘Deal Days’ To Promote In-Stream Shopping
TikTok’s making yet another push on in-app shopping, this time via new “Deals For You Days” in the app in the U.S. TikTok’s Deals For You Days will see big brands share discounts in the app, across a range of trending products, which TikTok’s hoping will get more people browsing and spending in-stream. As per […]
Meta’s Oversight Board Received 400K Appeals in 2023
Meta’s Oversight Board has always been an experiment, an example of how external, independent oversight of social platform moderation decisions could provide a more equitable way forward for social media apps. Yet, four years on, it doesn’t seem like anybody else is going to take up the cause, despite the Oversight Board influencing various Meta […]
YouTube Shares Insight Into the Value of Fandom in the App
VidCon is being held this week, and YouTube has published a new “Fandom” trends report to coincide with the event, and highlight to creators the importance of building community in the app. The 10-page overview includes a heap of insights into the rising value of fandom, and the community ties that are formed around niche […]