TikTok Announces Creative Performance Webinar for SMBs
Looking to freshen up your TikTok marketing knowledge ahead of the holiday push? This could help. TikTok has announced a new “Mastering Creative Performance” webinar for SMBs, in which it’ll showcase a range of insights, tips and tactics to help inform your TikTok branding approach. TikTok says that industry experts will share their knowledge and […]
Meta Switches AI Labels From ‘Made with AI’ to ‘AI Info’ Tag
Meta’s making a slight tweak to its “Made with AI” labels, in order to clarify confusion around what, exactly, these indicators mean when displayed in-stream. Apparently, some Facebook and IG users have been less than pleased that their uploads have been tagged as “Made with AI”, when they’ve only used digital tools for slight re-touching. […]
EU Commission Says Meta’s Ad Free Subscription Offering Violates DMA
Meta’s plan to offer EU users a way to opt out of ads, and associated data tracking, in compliance with evolving EU laws, could end up costing it a heap in penalties. Today, the EU Commission has ruled that Meta’s ad-free subscription plan fails to comply with the Digital Markets Act (DMA), which aims to […]
Snapchat Adds Fan Celebration Elements for Euro 2024
With the Euro 2024 knockout stage coming up, Snapchat has outlined the various ways that Snapchatters can engage with the event in the app, via a range of Lenses and activations to show your support for your team. Snapchat has released 20 exclusive AR lenses for the event, which are designed to “encourage Snapchatters to […]
TikTok Launches Support Program for Beauty Creators
TikTok has announced a new initiative to help support beauty creators in the app, partnering with Estée Lauder on a program called “The Catalysts” which aims to find emerging voices in the sector. As explained by TikTok: “Launching on Tuesday, June 25th, The Catalysts seeks to unearth the next big names in beauty, shining a spotlight on […]
TikTok Publishes New Back to School Marketing Guide
With the end of the summer break now coming into view, many will be shifting their attention to planning for school’s return, which means that marketers need to map out their strategy for reaching students, and their parents, with their latest offers and promotions. And for many, TikTok will be a key platform. To help […]
The White House Announces Its First Creator Economy Conference
Look, I’m not totally convinced that the “Creator Economy” is a thing, outside of a clever promotional strategy that helps to promote the use of social media platforms. But the U.S. Government is buying in, with The White House announcing an upcoming “Creator Economy Conference,” where industry experts, and creators themselves, will be invited to meet […]
X Previews Coming Improvements to Ad Analytics
After rolling out its updated account analytics features last month, X is now also preparing to launch updated ad analytics, with improved dashboards and metric overviews, making it easier to track your paid content performance. As you can see in this example, X’s updated ad analytics dashboard will include a range of large performance charts, […]
Musk Claims X Reached Usage High After Presidential Debate
Okay, we have to break this down a little bit: ???? US usage reaches all-time high! ???? 76B total user-seconds in the US, beating the previous record by 5%. — Elon Musk (@elonmusk) June 29, 2024 Over the weekend, in the wake of the first Presidential debate in the U.S., X owner Elon Musk shared […]
TikTok Launches New Support Program for Beauty Creators
TikTok has announced a new initiative to help support beauty creators in the app, partnering with Estée Lauder on a program called “The Catalysts” which aims to find emerging voices in the sector. As explained by TikTok: “Launching on Tuesday, June 25th, The Catalysts seeks to unearth the next big names in beauty, shining a spotlight on […]